E-commerce · Home Textiles
A blanket sells in the first cold week and sits on the shelf the rest of the year.
Blankets are the most seasonal thing in this category. In Delhi and Chandigarh the sale begins with the first cool morning in October. In Chennai it is a thin AC blanket bought in May. The page has to speak to the buyer's own weather, not an average one.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Blanket e-commerce is the online sale of fleece, wool, acrylic, cotton and AC blankets, dohars, throws and baby blankets, bought for a season, a room or a gift. GullySales works on how your listings explain weight, softness and wash, how winter demand is timed to the weather in each region, and how gifting and AC-room buyers are reached when they are not looking for warmth.
The product is also a gift. Winter blankets go to parents and in-laws, a baby blanket goes to a new mother. The buyer is then thinking of someone else's skin, and reads the fabric closely.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell blankets online.
- Blanket makers in Panipat, Ludhiana and Karur selling direct to buyers
- Fleece, mink and sherpa blanket sellers on marketplaces
- Baby blanket and swaddle sellers who sell as gifts
- AC blanket and dohar brands for city bedrooms
Not for
It is not the right fit if.
- A seller who cannot say what fibre a blanket is made of
- A brand that sells winter blankets only in winter and cannot plan stock for the cold week
How buyers choose
What decides the sale of blankets.
Fibre and how it feels
Fleece, mink, wool, acrylic, cotton. Buyers want to know whether it is soft, scratchy, heavy or light, and read reviews for the words "itchy" and "warm".
Weight and size
GSM or weight in grams, and a size in inches. Single, double and king blankets are bought for different beds, and a throw is bought for the sofa.
Shedding and pilling
New blankets shed fibre, and cheap ones pill. Buyers look for reviews after a month, not a week.
The person it is for
A gift for parents wants warmth and ease of washing. A baby blanket wants a soft fabric and safe edges. Buyers look for those words.
Where sales are lost
What usually goes wrong when you sell blankets online.
In the words sellers use on the first call.
“Everyone orders in the same fortnight”
The first cold snap brings a surge, and delivery slows. A buyer who ordered late and received it after the cold went is a refund.
“Reviews say it sheds on the sofa”
A new blanket loses fibre. The listing never said to wash it first, and the review reads as a defect.
“Buyers cannot tell the heavy blanket from the light one”
Photographs of folded blankets look the same. Two products at different prices look like one, and the buyer chooses the cheaper.
The scope
The work we would propose for blankets.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Campaigns that start with the coldA regional plan that begins when the weather turns in each city and pauses where it does not, with stock and delivery times checked first.
- A warmth and weight tableEach blanket tagged for AC room, mild winter or cold winter, with weight and size shown the same way for all.
- Gift pages for parents and new babiesCollections for blankets for parents, newborn blankets, throws for a sofa, AC blankets for adults.
- Fibre and shedding notesA line on every listing about the first wash, shedding and drying, so a new blanket does not read as faulty.
- Reorders ahead of the next coldA message to last winter's buyers before the next one, with the same blanket in another size or a gift option.
What we do
What you get for blankets.
Each deliverable and what it is there to change.
A region and season calendar
When the cold sets in across the cities you sell to, and the week each campaign begins.
A weight and warmth chart
All your blankets on one table by fibre, weight, size and use, so the buyer picks without comparing ten tabs.
A first-wash note
A short card in the pack and a line on the page about washing, shedding and drying.
A gift version of the page
A listing with a wrapping option, a message card and a delivery date for festive and wedding gifts.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Late-delivery complaints
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your blanket range with fibre, weight and size
- Last winter's sales by city and by week of the cold
- Reviews that mention shedding, pilling or warmth
- Your delivery times in cold-weather cities
- Marketplace listings for your blankets
Selling in India and abroad
Selling blankets beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Winter buyers in the Gulf and the West
NRI families buy blankets for relatives in India and for their own homes in cold countries. Sizes and warmth labels should follow the buyer's own market.
Fibre labelling and freight
Wool and fibre content must be declared correctly in many markets, and a blanket is bulky to post. Your adviser confirms the labelling and the courier confirms cost.
FAQ
Questions about selling blankets online.
Not here? More answers, or ask on WhatsApp.
When should I start advertising blankets?
Do blankets sell outside winter?
How do I describe fleece honestly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Home Textiles
Sellers of blankets also need
Also selling from a shop, a workshop or a warehouse? See the page for textile manufacturers and home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your blankets sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.