E-commerce · Home Textiles
Tablecloths are bought for the table at home and for the dinner the family is about to host.
A tablecloth only fits one table. The buyer has a four-seater, a six-seater or a round table, and needs a drop that hangs at the right length. The measurement is the whole sale. A cloth that is too short looks like a mistake and a cloth that is too long drags on the floor.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Table linen is the tablecloths, table runners, placemats, napkins and coasters laid on a dining or side table, sold by table shape and number of seats in cotton, linen, jacquard and printed fabrics. GullySales works on how your listings match cloth size to table size, how stains and washing are described, and how table sets are sold for festivals, weddings and restaurants.
Table linen is also a hosting purchase. It is bought before Diwali, before a family dinner, before a wedding in the house. The buyer wants it on a date, and wants to know the stain will wash out.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell table linen online.
- Table linen makers selling cloths, runners and placemat sets
- Home decor brands with a dining range
- Restaurant and cafe linen suppliers who also sell by the piece
- Handloom and block-print sellers with printed cloths
Not for
It is not the right fit if.
- A seller who cannot list the table sizes a cloth fits
- A brand that claims a cloth is stainproof when it is only treated
How buyers choose
What decides the sale of table linen.
Table shape, seats and drop
Rectangle, square or round, four seats or eight, and a drop of the cloth over the edge. Buyers look for a chart that matches seats to cloth size.
Fabric and stain handling
Cotton, linen, polyester blend, jacquard. A buyer with children asks what happens when the dal goes over it, and whether it irons.
Sets and what matches
A cloth with six napkins and six placemats, a runner in a matching print. Buyers look for the set contents and the colours.
Occasion and style
A festive table, a dinner, an everyday table. Printed cottons for every day, jacquard and embroidery for hosting.
Where sales are lost
What usually goes wrong when you sell table linen online.
In the words sellers use on the first call.
“The cloth did not fit the table”
A round table is not a square one. The buyer wrote the shape in the order note, and the cloth that arrived was a rectangle.
“Stains do not come out after the first dinner”
A cloth marked wash-friendly has a mark that stays. The reviewer posts a photograph of the mark.
“Nobody buys the matching napkins”
The cloth sells alone, and the napkins and runner sit in a different corner of the store. The set that would double the order is never shown.
The scope
The work we would propose for table linen.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A seats-to-size chartA diagram that matches table shape and number of seats to cloth size and drop, linked from every cloth.
- Sets and matching piecesA cloth shown with its runner, napkins and placemats on the same page, with a set price and a photograph of the laid table.
- Festival and hosting calendarCampaigns for Diwali, Christmas, Onam and Eid tables, built around last-order dates and the dinners people plan.
- Pages for the table and the occasionCollections for round tablecloths, six-seater table covers, festive table runners, placemats for a dining table.
- A trade enquiry routeA form for cafes, caterers and restaurants buying linen in quantity, with colours and care in the catalogue.
What we do
What you get for table linen.
Each deliverable and what it is there to change.
A table-size and drop guide
Cloth sizes for round, square and rectangular tables of two to ten seats, with the drop each gives.
A laid-table photograph for every set
The cloth, runner, napkins and mats on a real table with plates, so the buyer sees the finished look.
A stain and wash guide
How to treat a spill, how to wash and iron each fabric, and what to expect of stain-resistant coatings.
A caterer rate sheet
A page for restaurants and event caterers with sizes, colours, fabric weight and minimum quantity.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Returns for wrong size
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your table linen range with sizes, shapes and fabrics
- Returns and reviews that mention fit or stains
- Sets that sold well last festival season
- Trade enquiries from cafes and caterers
- Marketplace listings for your cloths and runners
Selling in India and abroad
Selling table linen beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Table sizes and festive seasons abroad
Dining tables in other markets are bigger or smaller than Indian ones, and the festive table is different. A listing for abroad needs a chart in the buyer's own units.
Fabric rules and freight
Fibre and care labels are required in many countries. What your listing says is checked with your adviser, and the first step is the countries your orders already come from.
FAQ
Questions about selling table linen online.
Not here? More answers, or ask on WhatsApp.
How do I help buyers choose the right tablecloth size?
Do table runners sell on their own?
Should I sell to cafes from my consumer site?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Home Textiles
Sellers of table linen also need
Also selling from a shop, a workshop or a warehouse? See the page for textile manufacturers and home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your table linen sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.