E-commerce · Home Textiles
A cushion cover is the cheapest way to change a room, and buyers know it.
A cushion cover costs little and changes a sofa. Buyers use it for a fresh festive look, a new colour scheme or a rental flat they cannot paint. They buy five at a time and match them to a sofa, a curtain, a rug.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Cushion covers are the zipped fabric covers that fit over a cushion insert, sold singly or in sets of five and more, in cotton, velvet, linen, jute and embroidered fabrics, in sizes such as 16 by 16 and 18 by 18 inches. GullySales works on how your listings match cover size to insert size, how colour and texture are shown, and how sets and room looks are sold.
The mistakes are small and common. The cover is the right size and the insert is not. The colour is not the one in the photograph. The zip catches. Each of those comes back as a one-star review on a very cheap product.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell cushion covers online.
- Cushion cover makers selling sets in cotton, velvet and jute
- Handloom and embroidery sellers with ethnic prints
- Marketplace sellers of five-piece and ten-piece sets
- Home decor brands who sell covers beside curtains and rugs
Not for
It is not the right fit if.
- A seller who sells a cover as a cushion without saying the insert is separate
- A brand that cannot control colour between lots of the same design
How buyers choose
What decides the sale of cushion covers.
Size and the insert
Covers fit inserts of a stated size, and many buyers use an old cushion. A 16 by 16 cover on a 16 by 16 insert looks plump, and the buyer wants to know if the cover is meant to be filled that way.
Fabric, texture and the feel
Velvet, cotton, linen, jute, embroidered. Buyers want to see the texture close up, because a flat photograph of velvet looks like cotton.
Set and colour
A set of five in a palette, or the same print in different colours. Buyers want to see them together on a sofa.
Zip, wash and care
A hidden zip or a button. Whether it machine washes. Whether velvet crushes when washed.
Where sales are lost
What usually goes wrong when you sell cushion covers online.
In the words sellers use on the first call.
“The cover looks different from the photograph”
A velvet pile catches light, and the colour changes with the angle. The buyer wanted deep green and received a flat one.
“Customers did not know the insert was not included”
Covers look like cushions in photographs. The buyer opens a flat packet and asks where the cushion is.
“A set arrives with mismatched shades”
The five pieces came from different dye lots. The sofa now looks like a mistake.
The scope
The work we would propose for cushion covers.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Insert size and contents shown in the title"Cover only, insert not included" and the size in inches written in the title and the first image, so the packet is no surprise.
- Sofa and room photographsEach set shown on a sofa, with a close-up of the fabric in daylight, and one frame laid flat with the zip visible.
- Sets by room and palettePages for cushion covers for a grey sofa, velvet cushion covers, five-piece sets for a living room, jute cushion covers for a balcony.
- Festive refresh messagesA note to past buyers before Diwali and before summer with a set in a new colour, shown on the same sofa style they bought for.
What we do
What you get for cushion covers.
Each deliverable and what it is there to change.
A cover and insert size chart
Which insert size to buy for each cover, with a note on how full the cushion will look.
A texture close-up for every fabric
A daylight photograph of the cloth at an angle, so velvet looks like velvet.
A palette set builder
Ready-made sets of five in a colour range, shown together on a sofa, with a price for the set.
A colour-lot note
A line saying how you match dye lots in a set, and what to do if one is off.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Returns for colour or missing insert
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your cover range with sizes, fabrics and zip type
- Returns and reviews that mention colour, size or insert
- Sets that sell as a five or more
- Your dye-lot or batch process for sets
- Marketplace listings for your best-selling covers
Selling in India and abroad
Selling cushion covers beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Cushion sizes abroad
Buyers in the UK and US use their own insert sizes, in inches or centimetres. A listing for abroad needs a size table in the buyer's own units.
Light parcels, good for testing
Covers are light and flat, which makes them one of the easier home products to post. Test it where orders already arrive from, and widen from there.
FAQ
Questions about selling cushion covers online.
Not here? More answers, or ask on WhatsApp.
Should I sell cushion covers with the insert?
How do I stop colour complaints on velvet?
Do five-piece sets sell better than single covers?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
More in Home Textiles
Sellers of cushion covers also need
Also selling from a shop, a workshop or a warehouse? See the page for textile manufacturers and home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your cushion covers sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.