E-commerce · Plumbing & Bathroom Products
The toilet is chosen for its shape and the drain decides whether it can go where the family wants it.
Sanitaryware is bought rarely and carried out of the shop in a hurry. A family fitting a bathroom gets one chance in many years to choose a toilet, and the choice is limited by where the drain comes out of the floor or the wall. Many buyers learn this from the plumber after paying.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Sanitaryware is the ceramic toilets, wash basins, urinals, pedestals and cisterns that fill a bathroom, chosen for shape and colour and constrained by drain position, wall and floor. GullySales writes pages with trap type, outlet position and dimensions, shows the product in a finished room, and handles the breakage question and the project order.
It is also the product in this category that breaks. A cracked basin that arrives by courier is a loss in the mail and a loss in the review. What decides the order online is whether the page tells the buyer the measurements and the seller has thought about the delivery.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell sanitaryware online.
- Brands and makers of toilets, basins and urinals in ceramic
- Showrooms and dealers who sell sanitaryware to families, designers and contractors
- Sellers of seats, covers, cisterns and flush fittings for existing bowls
- Project suppliers who quote bathrooms for flats, offices and hotels
Not for
It is not the right fit if.
- Sellers who cannot arrange packing and replacement for breakage. We would suggest starting with accessories and fittings.
- A showroom that wants to sell sanitaryware to buyers who have not measured. The page has to ask for the measurements first.
How buyers choose
What decides the sale of sanitaryware.
Where the drain comes out
Floor outlet or wall outlet, the distance from the wall to the centre of the outlet, and the trap type. The buyer's plumber or builder knows the number, and the page has to ask for it.
Western or Indian, one piece or two
An Indian-style pan, a floor-mounted western closet, a wall-hung one with a concealed cistern and a one-piece closet suit different rooms and budgets. The buyer starts with the type that suits the household.
Basin type and the counter
A counter-top basin, a wall-hung one, a pedestal or an under-counter one. The buyer measures the wall or counter and looks at the tap hole count and the bowl depth.
Colour and match
A toilet and a basin in the same shade, and the tiles around them. Colours vary from one ceramic maker to another, so buyers want everything from a single range.
Where sales are lost
What usually goes wrong when you sell sanitaryware online.
In the words sellers use on the first call.
“The closet arrived and the outlet is in the wrong place”
A floor outlet was ordered for a wall drain. Outlet position and trap type belong above the buy button, with a drawing and a request for the rough-in measurement.
“Delivery damage turns into a one-star review”
Ceramic is breakable and the courier knows it only if the packing says so. A clear claim route and photograph-on-arrival rule limit the dispute.
“Buyers cannot see the product at home”
A white closet on a white background tells them nothing about its size in a small bathroom. A photograph beside a door and a basin, with measurements drawn on it, helps.
“Project buyers want a bathroom set and delivery in stages”
A builder needs closets and basins for each flat on the floor being finished. A quotation route that takes the count by floor and promises staged delivery wins that order.
The scope
The work we would propose for sanitaryware.
Measured on purchases and, for trade buyers, qualified enquiries, quotation requests and repeat orders. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Rough-in and trap detailsEach closet and basin gets its trap type, outlet position, centre distance, dimensions and flush type in a table, and a drawing next to the photograph.
- Fit questions before checkoutA short prompt that asks for outlet position and distance before the order is paid, with a WhatsApp option for sending a photograph of the drain.
- Room photography and scalePieces photographed in finished bathrooms with a person or door for scale, and a top-down photograph of each basin.
- Project quotationA request that takes bathroom counts, set type and delivery stages, and a reply that totals the set. Each quotation gets a call date.
- Dealer and showroom local searchMaps profile, showroom photographs and locality pages, so a family choosing a bathroom nearby finds the showroom.
Delivery and breakage terms
How ceramic is packed, what to check at delivery and how to claim. We write it with your logistics partner and confirm what is actually promised.
What we do
What you get for sanitaryware.
Each deliverable and what it is there to change.
A drain and trap guide
A plain page with drawings of floor and wall outlets and how to measure. It is the first thing a buyer needs and the page they will forward to the plumber.
A dimension drawing for every closet and basin
Height, width, depth, centre distance and tap holes. It prevents the mismatch with the room.
A delivery and claims page
Packing, inspection on arrival and what happens if it breaks. It reduces the dispute after the damage.
A project set sheet
A sheet that lists counts by flat type and phase. It turns a builder's enquiry into a single quotation.
How the result is measured
- Purchases
- Conversion rate
- Return rate
- Quotation requests
- Orders won
- Breakage claims
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Product list with trap type, outlet position and dimensions
- The maker's drawings and installation instructions
- How sanitaryware is packed for dispatch and which courier or freight carrier takes it
- Breakage and return history for the last few months
- Builders and bathroom projects you have supplied, with the number of sets in each
Selling in India and abroad
Selling sanitaryware beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Plumbing differs by country
Trap and outlet standards, flush systems and fittings are not the same in every country, and a closet for one may not connect to another. The market has to be checked before listing.
Freight and breakage
Ceramic is heavy and breakable, so freight, packing and insurance can decide the margin. Settle terms with your forwarder before the product goes live.
FAQ
Questions about selling sanitaryware online.
Not here? More answers, or ask on WhatsApp.
Can I sell toilets and basins online without breakage problems?
How do I make sure the closet fits the buyer's drain?
Is a wall-hung closet harder to sell online?
Do buyers want a set in one colour?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Plumbing & Bathroom Products
Sellers of sanitaryware also need
Also selling from a shop, a workshop or a warehouse? See the page for plumbing and sanitaryware distributors and tile, flooring and bathware dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your sanitaryware sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.