E-commerce · Lighting
String lights are bought in the weeks before a festival and forgotten after it.
Decorative lights are the most seasonal thing in lighting. Orders come in the weeks before Diwali, Christmas, and the wedding season, and the rest of the year sells a fraction. The buyer wants them by a date, in a colour and a length, at a price low enough to buy a few boxes.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Decorative lights are the string lights, fairy lights, curtain lights, jhalar lights, neon signs and diya lights hung for Diwali, Christmas, weddings and parties and for a mood in a bedroom. GullySales works on how your listings show length, colour and power, how festival buying is timed, and how a seasonal buyer is turned into someone who orders again.
Reviews are about whether they work on day one and whether they last till next year. A string that fails after one evening is the one-star review that sits on the listing through the whole of the next season.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell decorative lights online.
- String light and fairy light sellers on marketplaces
- Festival decor brands selling jhalar and LED curtain lights
- Neon sign and custom light sellers for rooms and events
- Wedding and event decor suppliers selling lights in bulk
Not for
It is not the right fit if.
- A seller who cannot promise a last-order date and still advertises up to the festival
- A brand that sells lights without saying whether they are for indoor or outdoor use
How buyers choose
What decides the sale of decorative lights.
Length in metres and number of bulbs
A balcony needs a certain length, a bed head needs less. Buyers add up the metres for each space and expect the page to say how long each string is.
Colour and modes
Warm white, multicolour, steady, blinking, remote control. Diwali buyers want warm lights and Christmas buyers want colour.
Plug, battery or USB
Mains lights run a long way, battery and USB ones hang anywhere. Buyers choose by where the nearest socket is.
Indoor or outdoor
A string meant for a bedroom will not survive a balcony. The buyer wants to know before the first rain.
Where sales are lost
What usually goes wrong when you sell decorative lights online.
In the words sellers use on the first call.
“The order arrives after the festival”
A late delivery is a refund and a bad review. Without a last-order date on the listing, buyers order too late and blame the seller.
“Half the string stops working”
One bulb fails and the rest go dark, or the controller dies. The buyer sends a video and asks for a refund.
“Buyers choose the wrong length”
A ten-metre string is bought for a ten-foot balcony, or the other way round. Nobody tells them how many metres they need.
The scope
The work we would propose for decorative lights.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed with you before it goes in the scope.
- A last-order calendar for each festivalCampaigns and banners timed to the final date to order for Diwali, Christmas and the wedding season, built backwards from delivery.
- A length calculatorA short form that asks the size of a balcony, wall or tree and returns the length needed.
- Room and occasion collectionsPages for string lights for a balcony, fairy lights for a bedroom, curtain lights for a wedding stage, Diwali lights for a gate.
- Reels and photographs after darkShort clips of the lights switched on in a real balcony or room, shot after sunset, with the length noted.
- A message the next seasonA note to last season's buyers before the next festival, with the same type of light and new lengths.
What we do
What you get for decorative lights.
Each deliverable and what it is there to change.
A festival last-order calendar
Dates by region and festival, shown on the listing and in the cart, so late orders are not a surprise.
A length and quantity table by space
How many metres for a balcony, a bed head, a tree, a gate, written in the buyer's own words.
An indoor and outdoor label
A clear tag on every listing, backed by the rating the product actually has.
A dark-room video for each light
Fifteen seconds of the light on, showing the colour, the modes and how it looks from across the room.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Late-delivery complaints
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first piece of work.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your decorative light range with length, power and modes
- Sales across the last Diwali and Christmas seasons
- Returns for failed strings or controllers
- Delivery times by region in festival weeks
- Marketplace listings and their reviews
Selling in India and abroad
Selling decorative lights beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Diwali and Christmas abroad
Indian families abroad buy lights for Diwali, and local buyers buy for Christmas. Plugs and voltage differ, so battery and USB strings travel more easily.
Seasonal freight
Orders cluster before the festival and delivery times lengthen. A last-order date for overseas parcels should be earlier than the Indian one.
FAQ
Questions about selling decorative lights online.
Not here? More answers, or ask on WhatsApp.
When should I start advertising festival lights?
How do I reduce complaints about failed strings?
Can I sell decorative lights in bulk to decorators?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of decorative lights also need
Also selling from a shop, a workshop or a warehouse? See the page for electrical and lighting dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.