E-commerce · Lighting
An outdoor light that fails in the first monsoon is the review nobody forgets.
Outdoor lights live in rain, dust and heat, and the buyer knows it. Their first question is whether it will last a monsoon. The second is who will fit it, since a gate light is not a bedside lamp. A listing that talks only about design misses both questions.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Outdoor lights are the gate, wall, garden, pathway, solar and flood lights fitted outside a home to light a gate, a balcony or a garden, rated for rain and dust. GullySales works on how your listings state weather rating, power source and fitting, how buyers are guided to a safe setup, and how one light leads to the rest of a plot.
Solar lights add another. Buyers have bought a garden stake that glowed for a week and died, so they look for what battery it carries and how much sun it needs.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell outdoor lights online.
- Gate light, wall light and bollard makers selling to homeowners
- Solar garden light sellers on marketplaces
- Sellers of flood lights and motion sensor lights for compounds
- Garden and outdoor decor brands adding lighting to a range
Not for
It is not the right fit if.
- A seller who labels an indoor light as outdoor to catch the search
- A brand that cannot say what weather rating a product has
How buyers choose
What decides the sale of outdoor lights.
Weather rating
Whether the light is rated for rain and dust, shown as an IP number if one is given. Buyers of a gate light read it before looking at the shape.
Mains, solar or battery
A solar stake needs sun and a mains light needs a wire. The buyer picks by whether the spot has power and sun.
Sensor and switching
Dusk-to-dawn, motion sensors and remote switches. Buyers want a light that comes on by itself, and want to know how it behaves when a cat walks by.
Material against rust and sun
Aluminium, stainless steel, plastic. Coastal buyers in particular ask about rust, and sunlit plastic goes brittle.
Where sales are lost
What usually goes wrong when you sell outdoor lights online.
In the words sellers use on the first call.
“It stopped working in the rain”
The listing said outdoor and gave no rating. The buyer fitted it, and the first heavy rain finished it.
“Solar lights do not last the night”
A small panel under a tree. The buyer reviews it as defective, though the position was wrong and nobody told them.
“Buyers do not know who will fit it”
A flood light on a gate pillar needs an electrician and a ladder. A buyer who cannot arrange one abandons the cart.
The scope
The work we would propose for outdoor lights.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed with you before it goes in the scope.
- Weather and power shown firstRating, power source and the sun or wire needed in a strip at the top of each listing, in plain words.
- Solar placement guidanceA guide to where a solar light should sit to charge, and pages for solar gate lights, garden lights for a lawn and pathway lights.
- Photographs in dusk and rainEach light shown in a real compound at dusk, and one picture with water running over it where the product supports it.
- Seasonal timing before the monsoonCampaigns planned before the rains and before Diwali, when outdoor decoration and gate lighting are both on the list.
Fitting help and partners
A page on what a buyer can fit and what needs an electrician, with a route to a fitting partner where you have one. Confirmed in the first conversation.
What we do
What you get for outdoor lights.
Each deliverable and what it is there to change.
A weather rating explainer
What the numbers on a light mean in plain words, and which of your products carry them.
A solar placement guide
A diagram showing how much sun a panel needs and where a solar light fails to charge.
A fitting notes page
What a buyer may do, what an electrician must do, and what you provide in the box.
A dusk photograph for every light
A picture taken at dusk showing how much ground the light actually covers.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Returns for water or battery failure
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first piece of work.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your outdoor range with weather rating, power and sensor details
- Complaints about water, rust and short battery life
- Photographs of lights in use after one season
- Which products are sold with fitting help
- Marketplace listings for your best-selling lights
Selling in India and abroad
Selling outdoor lights beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Weather and standards abroad
A light rated for an Indian monsoon is not rated for snow, and rules on outdoor electrical goods differ by country. Your adviser decides what can be sold.
Solar lights are the simpler start
A solar light without a mains plug avoids some of the questions, though batteries have shipping limits. Begin with the countries your orders already come from.
FAQ
Questions about selling outdoor lights online.
Not here? More answers, or ask on WhatsApp.
How do I show a light is waterproof?
Are solar lights worth selling?
Do I need a fitting service?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of outdoor lights also need
Also selling from a shop, a workshop or a warehouse? See the page for electrical and lighting dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.