Cricket academies · CRM
Keep every family's record with the academy, not inside one coach's phone.
A CRM for a cricket academy is a single record of each family: the child, the age, the batch, the trial, the fee and every conversation. GullySales works on setting up a simple record the whole academy uses, in a tool your staff will actually open.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 3 Oct 2026.
For cricket academies
Where it usually goes wrong, and what we would do.
“The register is the only record and it holds names alone”
The attendance book shows who turned up. It does not show who asked about a batch and never joined, or who left in March and why. The people worth calling first are not in it.
“A coach's phone holds the whole academy”
Every parent's number and every promise made sits on one handset. When the coach changes phone or leaves, the families go with it. The academy never held the relationship.
“A family has more than one child”
Siblings join at different ages and batches. A record kept by child makes the academy ring the same parent three times, or forget that the elder child's family would like a place for the younger.
“Fee status lives in a notebook”
Who has paid, who is late and who was promised a waiver is held by memory. A coach awkwardly asks for money because there is no record to send a neutral reminder from.
What we do
What we deliver for cricket academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A family record
Parent, children, ages, school, batch, source of the enquiry and the date of every contact, in one place.
Result: Anyone at the academy can see where a family stands.
A pipeline from enquiry to renewal
Stages for enquiry, trial booked, trial attended, offer made, enrolled and renewal, with a name in each.
Result: You can count the families at each stage.
Fee status on the record
Amount due, date paid and any waiver you have agreed, visible beside the child's batch.
Result: Reminders go out from the record, not from memory.
A waiting list inside the system
Families waiting for a full batch, in order, with the message that goes when a seat opens.
Result: A full batch stops losing families for good.
Access rules for the staff
Who can see fees, who can edit records and where the data is stored, written down and agreed.
Result: Family details are held with care and by agreed hands.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these cricket academies.
- Neighbourhood cricket academies
- Academies with their own turf ground
- Academies hiring school or club grounds
- Summer camp focused academies
- Academies with age-group competition teams
- Indoor and net-practice centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough to start?
Who owns the family data?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for cricket academies.
5 min read · 28 Jul 2026Using parent groups and community to bring in admissionsParents ask other parents first. How an academy, school or tuition centre can be present and useful in local parent groups without spamming them, with house rules and a plan for one town.
7 min read · 26 Feb 2026How cricket academies handle the summer camp rushThe camp is not the product, the June batch is. Decide who answers the phone in April, convert while the camp is still running, and have an answer ready for the monsoon.
5 min read · 28 Dec 2025An enquiry-to-enrolment tracker an institute can run on a spreadsheetA ten-column spreadsheet that shows where admissions are lost: source, first call, visit, fee talk and decision, each with an owner and a date. Layout, rules and a worked read-out.
More for cricket academies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for cricket academies
Or start from the overview: sales and marketing for cricket academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.