Cricket academies · Follow up systems
Turn the parent who said they would think about it into a booked batch.
A follow-up system for a cricket academy decides who contacts a parent after a call, a trial or a missed payment, with which message and on which day. GullySales works on writing that routine down and setting reminders so it runs when the coach is busy.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What follow up systems means
A follow-up system is the set routine for calling, messaging or emailing an enquiry more than once, since most buyers do not decide on the first conversation. GullySales sets the number and timing of follow-ups so an undecided buyer keeps hearing from you until they decide either way.
Last updated 3 Oct 2026.
For cricket academies
Where it usually goes wrong, and what we would do.
“The trial ends at the gate”
The child finishes, the parent says thanks, and both leave. If nobody sends the batch details that evening, the trial is a pleasant memory and the parent opens the next academy's message first.
“A full batch loses the family for good”
The parent is told there is no space, and is not told when one opens. By the time a seat is free, they have joined elsewhere. A waiting list with a message ready is a follow-up that costs a single line.
“Absence goes unnoticed until it is a departure”
A child misses three sessions and nobody asks. The family has quietly decided. A short, kind message after a missed week reaches them while the decision can still change.
“Fee reminders sound like accusations”
A message sent from the coach's own number feels personal and awkward. The same words sent in the academy's name, with a pay link and a polite tone, feel like routine.
What we do
What we deliver for cricket academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A same-evening trial message
Batch details, timing, fee plan and next step, sent to the parent after the session in the academy's name.
Result: Every trial family receives the details while the memory is fresh.
A call routine a few days after the trial
A short call script that asks how the child felt and answers the parent's open question.
Result: Hesitant parents get one considered conversation.
A waiting-list message
A ready message that offers the seat the moment it opens, with a clear time limit for a reply.
Result: A seat is offered to the next family at once.
An absence check
A kind note after a missed run of sessions, asking whether anything is wrong and offering a catch-up.
Result: Drifting families are contacted before they leave.
A fee reminder sequence
A courteous sequence in the academy's name, stopping once payment is recorded.
Result: Fees arrive without the coach asking.
How the result is measured
- Follow-up completion rate
- Average number of follow-ups before close
- Enquiries closed after repeat follow-up
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these cricket academies.
- Neighbourhood cricket academies
- Academies with their own turf ground
- Academies hiring school or club grounds
- Summer camp focused academies
- Academies with age-group competition teams
- Indoor and net-practice centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the follow up systems work runs
- 1
Measure today's reply time
From last month's enquiries, we measure how long each waited for a first reply and how many follow-ups it got.
- 2
Agree targets and the sequence
We set reply targets and the follow-up sequence with your team, based on its real hours and workload.
- 3
Set up templates, tasks and ownership
Templates, first-call questions, CRM tasks and named owners go live, with cover for leave and weekends.
- 4
Track and adjust every month
Reply time and follow-up completion are reported against the baseline, and the routine is changed where it is not kept.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will automated messages feel cold to parents?
Can we message parents on WhatsApp without asking?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for cricket academies.
7 min read · 26 Feb 2026How cricket academies handle the summer camp rushThe camp is not the product, the June batch is. Decide who answers the phone in April, convert while the camp is still running, and have an answer ready for the monsoon.
5 min read · 28 Jul 2026Using parent groups and community to bring in admissionsParents ask other parents first. How an academy, school or tuition centre can be present and useful in local parent groups without spamming them, with house rules and a plan for one town.
5 min read · 28 Dec 2025An enquiry-to-enrolment tracker an institute can run on a spreadsheetA ten-column spreadsheet that shows where admissions are lost: source, first call, visit, fee talk and decision, each with an owner and a date. Layout, rules and a worked read-out.
More for cricket academies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for cricket academies
Or start from the overview: sales and marketing for cricket academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.