Cricket academies · Social media
Show parents the coaching, so the coach is trusted before the first call.
Social media marketing for a cricket academy is the short video, photograph and update that parents see in their feeds and family groups before they ever visit. GullySales works on what the academy posts, who gets consent and how a comment becomes an enquiry.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 3 Oct 2026.
For cricket academies
Where it usually goes wrong, and what we would do.
“Parents watch the coaching, not the trophies”
A clip of a coach correcting a small boy's grip and smiling tells a parent more than a shelf of cups. Posts that show how the session feels answer the real worry: will my child be treated kindly.
“Children are in every frame and consent is rarely written”
A proud post of a young batter is also a child's image shared publicly. Without a written parental consent that says where it will appear, the academy carries a risk it has not counted and cannot undo.
“Instagram is for browsing and WhatsApp is for deciding”
A parent likes a reel, then asks a friend in a family group. The post that works is one that is easy to forward and that ends with a clear route to a trial, not just a heart.
“Posting stops when the coach is busy”
The account is run by whoever has a free evening. It goes silent in the weeks after the camp, exactly when new term enquiries begin. A simple rota keeps the account alive without asking the coach.
What we do
What we deliver for cricket academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A consent form and a record
A short written parental consent stating where an image may appear, with a register of who agreed and who did not.
Result: Every child shown in a post has consent on file.
A plan of post types
Drills, coach introductions, ground tours, batch announcements and trial invitations, each with a purpose.
Result: The account has a reason behind every post.
Short videos made at the nets
Clips filmed on a phone during ordinary sessions, edited with captions that carry the batch and the route to book.
Result: A parent can see a session before visiting one.
Comment and message replies
A routine for answering comments and direct messages, moving serious enquiries to WhatsApp.
Result: A question on a post becomes a logged enquiry.
Shareable cards for family groups
A batch card with age group, timing and booking route that a parent can forward in one tap.
Result: Your batch details travel between parents without retyping.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these cricket academies.
- Neighbourhood cricket academies
- Academies with their own turf ground
- Academies hiring school or club grounds
- Summer camp focused academies
- Academies with age-group competition teams
- Indoor and net-practice centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post match photographs of our players?
Should we pay to boost posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for cricket academies.
5 min read · 28 Jul 2026Using parent groups and community to bring in admissionsParents ask other parents first. How an academy, school or tuition centre can be present and useful in local parent groups without spamming them, with house rules and a plan for one town.
7 min read · 26 Feb 2026How cricket academies handle the summer camp rushThe camp is not the product, the June batch is. Decide who answers the phone in April, convert while the camp is still running, and have an answer ready for the monsoon.
5 min read · 28 Dec 2025An enquiry-to-enrolment tracker an institute can run on a spreadsheetA ten-column spreadsheet that shows where admissions are lost: source, first call, visit, fee talk and decision, each with an owner and a date. Layout, rules and a worked read-out.
More for cricket academies
Everything else we would do for you.
Closest to this: content and social
Also for cricket academies
Or start from the overview: sales and marketing for cricket academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.