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Day care centres · Video marketing

Let a parent see the caregivers and the rooms before they ever book a trial day.

Video marketing for a day care centre means a short, honest walkthrough of the actual rooms, the caregivers at work and the daily routine. Video reassures an anxious parent faster than photographs or text ever can. GullySales produces this around the age groups and safety details that matter most in an enquiry.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of day care centres at work in India

What video marketing means

Video marketing is using short videos, such as a product demonstration or a customer walkthrough, to explain your business on social media, your website and Google listings. GullySales scripts, shoots and edits these videos around the questions buyers ask before they visit or call.

Also for day care centres

Sales and marketing for day care centres, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For day care centres

Where it usually goes wrong, and what we would do.

  • “A walkthrough video answers more questions than a page of text”

    A two-minute video showing the infant room, the caregiver ratio in practice and the meal area answers most of a parent's early safety questions before the first phone call.

  • “Caregivers on camera, not just empty rooms”

    Seeing the actual staff speaking gently to a child on camera builds far more trust than an empty, tidy room with nobody in it. The caregivers are what a parent is really trusting.

  • “Short clips for social media, a longer one for the website”

    A fifteen-second clip of an activity works for Instagram and Facebook, while a fuller two to three-minute walkthrough belongs on the website for a parent doing a closer comparison.

What we do

What we deliver for day care centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A room-by-room walkthrough video

    A short, honest video of the infant room, the caregiver ratio in practice and the meal area, filmed on an ordinary phone.

    Result: A parent sees the real centre before ever calling.

  2. Caregiver introduction clips

    Short clips of the actual staff speaking gently with children, used on the website and social pages instead of an empty room shot.

    Result: Parents trust the people who will actually be with their child.

  3. Short social clips and a longer website video

    A fifteen-second highlight for Instagram and Facebook, and a fuller walkthrough kept on the website for closer comparison.

    Result: Parents at every stage of deciding find a video suited to them.

  4. A refresh schedule for room and age changes

    A plan to reshoot whenever a room changes or a new age group opens, so the video never shows an outdated space.

    Result: What a parent watches matches what they will actually see when they visit.

  5. Consent and permission tracking for video

    A recorded consent process for any child appearing on camera, checked before each video is filmed or published.

    Result: Videos are made with the right permission already secured.

How the result is measured

  • Views
  • Watch time
  • Enquiries traced to video

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full video production and marketing page

Videos worth making

Film the parts of the day an anxious parent cannot see from the gate.

Drop-off and handover routine
Show how a child is received, signed in and handed to a caregiver, using hands and the register rather than faces. Put it on the enquiry page beside the button to book a trial day.
Nap room and infant care
Film the cots, their spacing, the baby monitor and the caregiver on duty, with no children in the room. Send it on WhatsApp when a parent asks about the infant room.
The centre head introduces the team
The centre head says who they are, how caregivers are verified and how parents reach them during the day. Pin it at the top of Instagram and the Google profile.
Meals and handwashing
Show the kitchen, the menu board and children's handwashing before meals, filmed from behind or at hand height. End with an invitation to ask for the current menu.
Who is allowed to collect a child
Show how staff check the authorised pick-up list and, if you offer it, how parents get CCTV access. It answers the late-night worry a parent may not ask aloud.
A parent's own view, with written consent
A parent speaks about their experience, filmed only with their written agreement and with no other children in frame. Use it on the fees page beside what the fee covers.

Who it is for

This is written for these day care centres.

  • Neighbourhood creches and day care centres
  • Preschool-attached day care centres
  • Corporate day care tie-ups inside office campuses
  • Multi-branch day care chains and franchises
  • Infant care specialists for children below one year
  • Full-day care centres with an activity curriculum
  • After-school and holiday camp care providers
  • Home-based day care centres formalising into a licensed set-up

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the video marketing work runs

  1. 1

    Plan the distribution

    We agree exactly where each video will live before booking a single shoot.

  2. 2

    Script and shot list

    A short script or shot list is prepared so the day of filming has a clear purpose.

  3. 3

    Film on location

    Filming happens at your premises, scheduled to minimise disruption to your working day.

  4. 4

    Edit for each platform

    Footage is cut into the formats agreed at the planning stage, not a single version stretched to fit everywhere.

  5. 5

    Publish and track

    Videos go live where planned, with views and enquiries tracked from that point.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need professional video equipment?
No, an honest, well-lit phone video of a real day usually works better than an overly polished production, since parents are looking for authenticity, not slickness.
How often should we make new videos?
A refresh every few months keeps the content current, with an update whenever a room changes or a new age group is introduced.
Should the walkthrough be in English or the language parents speak at home?
Record the voice in the language most parents in your area use with the caregivers, and add English subtitles. Many parents watch at night with the sound off beside a sleeping child, so the text on screen has to carry the message alone. Put the centre name and timings on screen too.
What if a parent later asks us to remove a video their child appears in?
Take it down from every place it was posted and note the date in your consent record. Consent can be withdrawn, and handling it without argument tells other parents the centre keeps its word. Keep a list of where each video went, so removal misses nothing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for day care centres.

All articles

More for day care centres

Everything else we would do for you.

Closest to this: content and social

Also for day care centres

Or start from the overview: sales and marketing for day care centres.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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