ICSE schools · Lead generation
Bring in parents who want the ICSE board and are ready to visit your campus.
Lead generation for an ICSE school means gathering the names of parents who are weighing the board and your school for a particular entry class. GullySales works on the pages, the enquiry form and the sources that bring those parents to your office.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For ICSE schools
Where it usually goes wrong, and what we would do.
“The enquiry should name the class, not only the school”
A parent who writes that a child is entering Class 1 next year is a different enquiry from one who asks for a fee list. The first form field should capture the class and the board the child studies in now, so the office knows what to say before replying.
“Alumni and neighbours are leads that nobody records”
A former student mentions the school to a cousin, or a parent at the gate tells a colleague. These introductions rarely reach a register. When the front desk asks every new family who sent them, the school learns which of its own people bring in families.
“Board-change families ask different questions”
A family leaving another board for Class 8 or Class 9 worries about the syllabus gap, not the fee. A lead page written for them, with a way to speak to a senior teacher, collects enquiries that a general admissions page misses.
“A form that asks too much loses the parent”
A parent on a phone, standing outside a school gate, will not fill ten fields. A short form with the child's name, class and a phone number gets a call from the office, and the rest is asked on that call.
What we do
What we deliver for ICSE schools.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Entry-class enquiry forms
Short forms for each entry class and for board-change families, asking only for the child's class, current board and a contact number.
Result: Every enquiry reaches the office with the class and board already stated.
Source question at the front desk
A single question added to the office routine and the form: who told you about the school.
Result: The register shows which families came from alumni, neighbours, preschools or search.
A page for each type of family
Separate pages for first-time admissions, board-change students and families new to the city, each ending in one clear enquiry action.
Result: A parent lands on the page that matches their situation.
Preschool and alumni introductions
A short note for preschool heads and a letter for the alumni association, sent only to people who have agreed to hear from the school.
Result: The principal has two introduction routes with wording ready to use.
An enquiry register
One sheet or tool where every enquiry, from any source, is entered with class, source and next step.
Result: Nothing sits in a notebook or a single phone.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these ICSE schools.
- Long-established ICSE day schools run by a society or a church
- ICSE schools with ISC classes for Class 11 and 12
- ICSE schools for boys or for girls only
- ICSE residential and boarding schools
- Newer private ICSE schools in growing suburbs
- ICSE schools run by a community trust
- ICSE schools attached to a larger educational group
- ICSE schools with a strong sports or arts programme
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which source should an ICSE school put first?
Can we run ads that mention admissions results?
Who should answer a new enquiry?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ICSE schools
Everything else we would do for you.
Closest to this: leads and follow-up
Also for ICSE schools
Or start from the overview: sales and marketing for ICSE schools.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.