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International schools · Social media

Show campus life to the parent who is deciding from another country.

Social media marketing for an international school is the steady posting of campus life, programme explanations and admissions notices on the platforms parents use. GullySales plans the content, sets rules for photographing children and connects each post to an enquiry route.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A prospective student speaks with a university admissions adviser

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for international schools

Sales and marketing for international schools, the overview.

Last updated 18 Oct 2026.

For international schools

Where it usually goes wrong, and what we would do.

  • “A parent abroad uses your feed as the campus visit”

    A family in another country scrolls your page to see how teachers speak, what the classrooms look like and how assemblies feel. A feed that stopped last term tells them the school is quiet, whatever the reality.

  • “Photographs of children need consent and a rule”

    A lovely picture of a class is also a child's image. Without a written consent process and a clear rule on faces, names and locations, one post can become a complaint from a family.

  • “Each platform reaches a different member of the family”

    Parents use one platform for news and groups, another for video and another for professional contacts. A relocation manager reading about the school on a professional network wants a different post from the parent who follows school videos.

  • “A post with no next step wastes the attention it earned”

    A parent who watches a video about the middle years programme should find a link to the programme page or the tour booking. A caption without one leaves an interested family with nowhere to go.

What we do

What we deliver for international schools.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by audience

    Posts mapped to returning Indian families, expatriate parents and relocation teams, with themes drawn from programmes, campus life and admissions steps.

    Result: Each post has a stated audience and a stated purpose.

  2. A child-image and consent rule for the office

    A written guide to who may photograph, which pupils may appear, and what is never posted, agreed with the head and the office.

    Result: Staff know before posting whether an image is allowed.

  3. Programme explainer posts and short videos

    Plain-language pieces on the curriculum, assessment approach and a day in a grade, produced from material your teachers supply.

    Result: A parent can understand a programme from a short post.

  4. Admissions notices with a clear link

    Posts announcing open days, video tours and application dates, each pointing to the matching booking or information page.

    Result: Every admissions post carries a route to the enquiry form.

  5. A comments and messages routine

    A short guide for replying to public comments and direct messages, with a handover to the admissions desk for any enquiry.

    Result: A message about admission reaches the admissions desk, not a general inbox.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these international schools.

  • Schools authorised by the International Baccalaureate to offer the PYP, MYP or Diploma Programme
  • Cambridge IGCSE and A Level schools
  • Schools following an American, British or other overseas curriculum
  • International schools in metro cities serving expatriate families
  • International schools serving returning Indian families
  • International schools with boarding for older students
  • International schools within large corporate or tech campuses
  • New international schools building a reputation

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the school run paid social ads?
Paid posts can reach relocating families in chosen countries or city areas, once pages and a reply routine exist. Platform ad rules change and differ for education, so check the platform's current rules before any campaign starts.
Can we post a student's exam result?
Treat results with great care. Naming a child and a grade needs consent, and claims about outcomes can mislead. Advertising rules differ by profession and state, so check with your own adviser before posting any result.
Who should run the account?
Someone in the school who knows the campus, supported by us on planning and drafting. Final approval of every post that shows a child should stay with a named person at the school.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for international schools

Everything else we would do for you.

Closest to this: content and social

Also for international schools

Or start from the overview: sales and marketing for international schools.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need