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Online education and EdTech companies · Pay per click advertising

Pay only for the searches that lead to a demo class, and stop paying for free-course hunters.

Google Ads for an EdTech company means bidding on searches that show a learner or parent ready to try a course. Many of the clicks come from people who want free notes or a tutoring job. GullySales builds campaigns by course, blocks the wrong searches and counts attended demos, not form fills.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for online education and EdTech companies

Sales and marketing for online education and EdTech companies, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For online education and EdTech companies

Where it usually goes wrong, and what we would do.

  • “Free-course and job seekers eat the budget”

    A search for a free certificate or a tutor vacancy costs the same click as a buyer. Without blocked words, much of the spend goes to people who will never pay.

  • “Form fills are not enrolments”

    A campaign judged on the cost per form rewards junk leads. The number that matters is demos attended and seats paid for, by course.

  • “One landing page for every campaign”

    A parent searching for Class 8 science tuition who lands on a general courses page leaves. Each campaign needs its own page with its own demo form.

What we do

What we deliver for online education and EdTech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns by course and exam

    Separate campaigns for each course or exam batch, so the budget follows the seats you want to fill.

    Result: Spend goes to batches with open seats.

  2. A blocked-search list for your trade

    Words for free notes, previous year papers, tutor jobs and pirated content added as exclusions, and reviewed with every search report.

    Result: Fewer clicks come from people who will not buy.

  3. Course landing pages with demo forms

    Pages built for a phone screen, with the fee, schedule and a short demo booking form near the top.

    Result: A click lands on the answer to the search.

  4. Call and WhatsApp click tracking

    Calls and WhatsApp taps from the ad and the page recorded against the campaign that produced them.

    Result: A call from an ad is counted as an enquiry.

  5. Demo attendance and enrolment reporting

    Campaign results matched to your counsellors' records, so ad spend is compared with demos attended and seats paid for.

    Result: You compare campaigns on real enrolments.

  6. Brand search protection

    A campaign on your own name, so a rival or an aggregator does not take a learner who is already looking for you.

    Result: Your own brand search lands on your own page.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Decide which searches to bid on and which to block before the first rupee is spent.

The aim is a demo class booked and attended. A click is only a visitor until a counsellor records the result.

Exam plus online coaching
Bid on searches that name an exam and a coaching intent, and send them to that exam's page. These searchers have a deadline, so show the batch start date and the demo form first.
Course plus fees or EMI
Bid, and land on the fee page. A person asking about fees is comparing platforms, so state the fee structure plainly and show how instalments work.
Free course, free certificate, free notes
Block unless you actually run a free programme. Add each phrase as a negative keyword and read the search term report for new ones whenever you review the account.
Tutor jobs and teacher vacancy
Block. These searchers want to teach, not learn. Words such as jobs, vacancy, hiring and work from home should be on the exclusion list from the first day.
Competitor names, login and refund
Do not bid on a rival's login or refund searches. They belong to customers of that rival. Bid on their brand only after reading Google's current trademark rules and your own legal advice.
Your own brand name
Bid on it, so a rival cannot sit above you. Count a real enquiry as a booked demo that a counsellor confirms attended, not a form fill.

Who it is for

This is written for these online education and EdTech companies.

  • Test-prep and exam coaching platforms (JEE, NEET, UPSC, banking, CA)
  • K-12 live tutoring and doubt-solving apps
  • Upskilling and job-oriented course providers
  • Coding and data bootcamps
  • Spoken English and language-learning apps
  • Corporate training and L&D providers
  • Skill and vocational course platforms
  • Learning management system and school software vendors
  • Hybrid providers with both online batches and a learning centre

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we bid on our own brand name?
Yes, in a small separate campaign. A rival or an aggregator may bid on your name and appear above your listing. Judge it on enrolments it brings in, since some brand searches would have reached you free anyway.
Is call-only advertising useful for EdTech?
It suits parents of school-age learners who prefer to speak to someone, and for local centres. It suits working professionals less, since they prefer a form or WhatsApp. Test it with one course and read the call records.
How do we stop clicks from students who want free material?
Add blocked words for free, pdf, notes, previous year papers and download. Then read the search terms report each time you review the account and add new ones. The ad text should also state that the course is paid.
How do we know which calls from ads were real enquiries?
Use call tracking numbers on the ad and the landing page and have the counsellor mark each call as an enquiry, a wrong number or a job seeker. Counting only the marked calls gives you a true cost per enquiry.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for online education and EdTech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for online education and EdTech companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need