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Online education and EdTech companies · WhatsApp marketing

Remind the learner about tonight's demo class on the app they already open.

WhatsApp marketing for an EdTech company means using the business app or the business platform to send demo reminders, class links and fee follow-ups to learners and parents who opted in. It works only with consent and a human who replies. GullySales sets up the opt-in record, the templates and the reply path.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for online education and EdTech companies

Sales and marketing for online education and EdTech companies, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For online education and EdTech companies

Where it usually goes wrong, and what we would do.

  • “The demo reminder is the main message”

    A learner who booked on Tuesday forgets by Thursday. A reminder with a joining link on the evening before is the difference between a booked demo and an attended one.

  • “Counsellors use personal numbers”

    A counsellor who leaves takes the conversation, and the parent's number, with them. Chats belong in a business number the company controls.

  • “Bulk messages to old leads”

    Sending an offer to every number in an old sheet brings blocks and reports. It also risks the business number.

What we do

What we deliver for online education and EdTech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An opt-in record for every learner and parent

    A note of when, where and how each person agreed to be messaged, including the parent's agreement for a minor.

    Result: You can show why every number is on the list.

  2. A business profile and number the company owns

    A verified business profile with course names, timings and a catalogue of batches, linked to a number the company controls.

    Result: A parent sees a business, not a stranger.

  3. Message templates for the learner's path

    Approved wording for the demo reminder, the class link, the fee instalment reminder and the post-demo follow-up.

    Result: The message that matters is ready before it is needed.

  4. A human reply path

    A named counsellor and a rota who answer replies, with a shared inbox so no chat is lost when staff change.

    Result: A learner who replies to a reminder gets an answer.

  5. Opt-out and quiet-hours rules

    A simple way to stop messages, and a rule on the hours when messages are not sent, especially to parents.

    Result: People who do not want messages stop receiving them.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Set up these six things before the first message goes out.

Check WhatsApp's current business policy and pricing before you build, because both change. Data protection law applies to the numbers you collect.

Opt-in record
Record on your demo form that the person agrees to WhatsApp messages about the demo and the course, with the date. For a learner under eighteen, record the parent's agreement.
Business profile and number
Use a number the company owns, not a counsellor's phone. Fill the profile with your course names, hours and website, and add a catalogue of batches if the batches change.
Message templates
Write templates for demo reminders, class links, instalment reminders and follow-up after a demo. Keep them short, in the learner's language, and get them approved before the batch opens.
Who pays for messages
Business messages may be charged by WhatsApp depending on the type and the current price list. Check the current pricing, decide a budget from your own records and tell your team.
Opt-out
Tell people how to stop messages in the first one, and honour the request at once by marking the person in your record. A learner who blocks the number reduces your standing.
Human reply path
Name the counsellor who answers each reply and the hours they answer. A message that invites a reply, then does not get one, is worse than no message.

Who it is for

This is written for these online education and EdTech companies.

  • Test-prep and exam coaching platforms (JEE, NEET, UPSC, banking, CA)
  • K-12 live tutoring and doubt-solving apps
  • Upskilling and job-oriented course providers
  • Coding and data bootcamps
  • Spoken English and language-learning apps
  • Corporate training and L&D providers
  • Skill and vocational course platforms
  • Learning management system and school software vendors
  • Hybrid providers with both online batches and a learning centre

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we use the WhatsApp Business app or the API?
The app works for a small team with one number and a few chats a day. Move to the business platform when several counsellors need one inbox, or you want automated reminders. Check WhatsApp's current terms before choosing.
Can we create class groups on WhatsApp?
You can, but a group shows every member's number to the others. Ask for consent first, keep a rule for the group, and avoid adding minors without a parent's agreement. Many providers prefer a channel or a Telegram group for announcements.
Can our counsellors keep using their own numbers?
It is risky. The chat and the parent's number leave with the counsellor. Move enquiries to the company number, and let counsellors reply from the shared inbox. Tell parents which number they will hear from.
Can we put our course catalogue on WhatsApp?
Yes, a business profile can show a catalogue of courses or batches with a fee and a link. Keep it current when a batch fills. An outdated catalogue sends parents to a batch that has closed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online education and EdTech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for online education and EdTech companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need