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Universities · Website

Build a site where each programme has a page, a fact sheet and a person to call.

A university website is the front door for students, parents, scholars and recruiters, and it has to serve each of them from the same set of facts. GullySales plans the structure, programme pages, forms and contacts with the registrar and each school.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A prospective student speaks with a university admissions adviser

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026.

For universities

Where it usually goes wrong, and what we would do.

  • “Navigation follows the organisation chart”

    Menus list faculties, boards and committees in the order the university is governed. A student looking for a course in their city has to guess which faculty the course belongs to.

  • “Forms send to one inbox”

    An admission enquiry from the site lands in a general mailbox. Without a programme field and a routing rule, the right department sees it late, if at all.

  • “The site works on a desktop and fails on a phone”

    Applicants and parents browse on a phone. Tables of fees in a document, a slow gallery or a menu that does not open make them leave before they reach the form.

  • “Every department edits its own section”

    Without shared rules, one school writes fees in lakhs and another in rupees, one lists dates and another does not. The student compares pages and distrusts all of them.

What we do

What we deliver for universities.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Site map by reader and programme

    A structure that lets a student, parent, scholar or recruiter reach the right page in two clicks, drawn up with the registrar.

    Result: Visitors find their section without guessing the faculty.

  2. Programme page template

    One page layout for all programmes with eligibility, fees, entrance route, syllabus, faculty and contact.

    Result: Every programme page gives the same facts in the same order.

  3. Enquiry and application forms

    Forms with a programme field and a routing rule, tested on a phone, that send each enquiry to the named department nominee.

    Result: An enquiry reaches the right person first.

  4. Content ownership and update rules

    A list of who maintains each section, how changes are approved and when fees and dates are rechecked.

    Result: Pages stay in line with the prospectus.

  5. Accessibility and speed checks

    Tests of the site on common phones, slow connections and screen readers, with a list of fixes.

    Result: The site works for applicants on modest devices.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these universities.

  • State universities with many affiliated colleges
  • Private universities with a campus and hostel focus
  • Deemed-to-be universities with their own entrance
  • Universities with a dedicated research and PhD focus
  • Universities that recruit international students
  • Universities with strong professional schools such as engineering, law and management
  • Sector-specific universities in health, agriculture, technology or the arts
  • New private universities building their first admissions cycle

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need a new website or a redesign of the old one?
It depends on whether the structure and platform can hold programme pages that departments keep current. We audit first. A new look on a confused structure repeats the same problems.
Can departments keep their own sites?
Yes. We give them a shared template and a fixed list of facts so the department site and the university site agree. Linking between them avoids a student landing on a page with outdated fees.
Who is responsible after launch?
A named web officer and a nominee in each school. A website without owners goes out of date by the next cycle. We set out the ownership list as part of the handover.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.