Event management companies · Email marketing
Reach the HR team that books next year's offsite while budgets are set.
Email marketing for an event company works on the corporate side, where an admin or HR manager reads at a desk and forwards your proposal upward. GullySales builds the list, the reminder before their budget year closes, and the follow-up on a quote nobody replied to.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
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Sales and marketing for event management companies, the overview.
For event management companies
Where it usually goes wrong, and what we would do.
“Families answer WhatsApp, offices answer email”
A bride's mother will not open a newsletter. Her company's admin head will.
“Last year's client is this year's enquiry”
Write to the team that ran last year's dealer meet before their budget closes, not after the brief goes out.
“A quote with no reply needs two dated follow-ups”
Set both dates the day you send the quote, because in season nobody remembers to chase.
What we do
What we deliver for event management companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A corporate list built from clients, exhibitions and lost enquiries
Names, roles and companies from past events, exhibition visitor lists and the people who enquired and chose somebody else, kept in one place.
Result: Everyone on the list has already dealt with you once.
A note to last year's client before their budget closes
A short mail to the team that ran last year's dealer meet or annual day, timed ahead of the brief going out rather than after it.
Result: You are in the conversation before the shortlist is drawn.
Two dated follow-ups fixed the day a quote goes out
Both dates put in the calendar with the wording already written, because in season nobody remembers to chase a silent quote.
Result: A quote nobody rejected does not quietly die.
A proposal an admin head can forward upward
One attachment carrying the agenda, the crew, the timeline and an itemised cost, written for a manager who has to sell you to her boss.
Result: The person who liked you can put you in front of the person who signs.
The list split by the event each company runs
Contacts marked by whether they run an annual day, a dealer meet, a conference or an offsite, and in which month it falls.
Result: The offsite mail goes only to the companies that run offsites.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these event management companies.
- Wedding planning companies
- Corporate and MICE event agencies
- Exhibition and trade show organisers
- Birthday and private party planners
- Destination wedding specialists
- Government and institutional event contractors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for event management companies
- 1
Assess
We look at your portfolio, your reply time to a fresh enquiry, your reviews, and which vendors and past clients are actually sending you referrals.
- 2
Build the portfolio that sells
Recent events organised by type and budget, photographed and captioned so a family or a corporate planner can see themselves in it.
- 3
Fix the quote and the reply
A same-day reply routine and a quote template that goes out fast, with every enquiry logged so none is forgotten during a busy season.
- 4
Bring enquiries in
Instagram reels, local search for planners in your city, and a vendor referral system that sends leads in both directions.
- 5
Protect the reputation
A review request built into the post-event wrap-up, and a fast, honest reply to any complaint before it sits unanswered.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Agrinia
- Situation
- There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
- What we did
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do couples read marketing emails?
Where does the corporate list come from?
How long before we see more enquiries?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for event management companies
Everything else we would do for you.
- SEO for event management companies
- PPC ads for event management companies
- Lead generation for event management companies
- Digital marketing for event management companies
- Reputation management for event management companies
- Local SEO for event management companies
- Branding for event management companies
- Social media marketing for event management companies
- Content marketing for event management companies
Or start from the overview: sales and marketing for event management companies.