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GullySales

Event management companies · Email marketing

Reach the HR team that books next year's offsite while budgets are set.

Email marketing for an event company works on the corporate side, where an admin or HR manager reads at a desk and forwards your proposal upward. GullySales builds the list, the reminder before their budget year closes, and the follow-up on a quote nobody replied to.

A post room: a wall rack of pigeonholes with sorted letters and strapped bundles, a loaded mail trolley wheeled up in front of it, and on the bench a franking machine with one envelope under the press arm, franked and cleared

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

For event management companies

Where it usually goes wrong, and what we would do.

  • Families answer WhatsApp, offices answer email

    A bride's mother will not open a newsletter. Her company's admin head will.

  • Last year's client is this year's enquiry

    Write to the team that ran last year's dealer meet before their budget closes, not after the brief goes out.

  • A quote with no reply needs two dated follow-ups

    Set both dates the day you send the quote, because in season nobody remembers to chase.

What we do

What we deliver for event management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A corporate list built from clients, exhibitions and lost enquiries

    Names, roles and companies from past events, exhibition visitor lists and the people who enquired and chose somebody else, kept in one place.

    Result: Everyone on the list has already dealt with you once.

  2. A note to last year's client before their budget closes

    A short mail to the team that ran last year's dealer meet or annual day, timed ahead of the brief going out rather than after it.

    Result: You are in the conversation before the shortlist is drawn.

  3. Two dated follow-ups fixed the day a quote goes out

    Both dates put in the calendar with the wording already written, because in season nobody remembers to chase a silent quote.

    Result: A quote nobody rejected does not quietly die.

  4. A proposal an admin head can forward upward

    One attachment carrying the agenda, the crew, the timeline and an itemised cost, written for a manager who has to sell you to her boss.

    Result: The person who liked you can put you in front of the person who signs.

  5. The list split by the event each company runs

    Contacts marked by whether they run an annual day, a dealer meet, a conference or an offsite, and in which month it falls.

    Result: The offsite mail goes only to the companies that run offsites.

How the result is measured

  • Open rate
  • Click rate
  • Enquiries from email

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these event management companies.

  • Wedding planning companies
  • Corporate and MICE event agencies
  • Exhibition and trade show organisers
  • Birthday and private party planners
  • Destination wedding specialists
  • Government and institutional event contractors

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for event management companies

  1. 1

    Assess

    We look at your portfolio, your reply time to a fresh enquiry, your reviews, and which vendors and past clients are actually sending you referrals.

  2. 2

    Build the portfolio that sells

    Recent events organised by type and budget, photographed and captioned so a family or a corporate planner can see themselves in it.

  3. 3

    Fix the quote and the reply

    A same-day reply routine and a quote template that goes out fast, with every enquiry logged so none is forgotten during a busy season.

  4. 4

    Bring enquiries in

    Instagram reels, local search for planners in your city, and a vendor referral system that sends leads in both directions.

  5. 5

    Protect the reputation

    A review request built into the post-event wrap-up, and a fast, honest reply to any complaint before it sits unanswered.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Agrinia

    Situation
    There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
    What we did
    • Direction agreed first
    • Targets that can be measured
    • The buyers researched
    • Lead generation built
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do couples read marketing emails?
Mostly not. Email carries the quote and the paperwork, and WhatsApp carries the rest.
Where does the corporate list come from?
Past clients, exhibition visitors, and the people who enquired and chose someone else.
How long before we see more enquiries?
A faster reply and a stronger portfolio help within a season, because referrals already exist. Ranking for local search builds over time with consistent posting and reviews, tracked against your baseline every month.
Do we need to advertise?
Most event companies grow first through referrals, portfolio and reviews. Advertising helps fill a specific quiet month, for example corporate events in the monsoon lull between wedding seasons.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit