Other
Agrinia
Selling was going on without a mission, a target or a script.
Agrinia works in sustainable agriculture and had no agreed mission, vision or values, and no honest reading of where it was strong or exposed. Its sales team had no pitch and no call script. GullySales set the direction and the targets, researched the buyers, built the lead generation, and gave the team a defined process to work.
The problem they brought us
Where things stood.
There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
Goals were imprecise, so a month could not be measured against anything. The buyers had never been researched, and the sales team had no pitch, no call script and no way of telling a real prospect from a polite one.
What we did about it
The work, in the order it happened.
- 1
Direction agreed first
Mission, vision and core values written down, with SWOT and TOWS analyses to show where the business was strong and where it was exposed.
- 2
Targets that can be measured
Precise goals set across sales, marketing, operations, finance and HR, so a month has something to be judged against.
- 3
The buyers researched
Customer research turned into ideal customer profiles, buyer personas and a mapped buyer journey, then a value proposition written from what buyers said.
- 4
Lead generation built
Search, Google Ads, social media, content, influencer work, networking and referrals, with the website improved to receive them, plus webinars, free consultations and free audits.
- 5
The sales team equipped
Sales pitches, call scripts, objection handling training, a lead qualification framework and closing training, so the team works one defined process instead of improvising.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- The sales team equipped
How we work
Tell us what you need, and we start from there.
You fill in the requirements brief. We read it, then talk to you about how enquiries arrive, how fast they are answered, and where orders are lost between the two. After that we send the scope, the fee and the term in writing.
We do not publish a price. We scope the work after that first conversation and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.