Retailers
Kambar Group
Selling ran on instinct, with nothing concrete to measure a month against.
Kambar Group sells corporate gifts and had no settled sales process, no objectives concrete enough to judge a month by, and no practical method for qualifying or closing a lead. GullySales set the direction and the targets, researched the customers, built the prospecting and qualification method, and trained the team on pitches, scripts and closing.
The problem they brought us
Where things stood.
Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
Nobody could say which customers were worth chasing, because the patterns in who bought had never been looked at. There was no practical method for qualifying a lead or closing one.
What we did about it
The work, in the order it happened.
- 1
Direction and targets
Mission, vision and core values defined with SWOT and TOWS analyses, then measurable targets set across business, sales, marketing, operations, finance and HR.
- 2
The customers researched
Customer research turned into ideal customer profiles and buyer personas, so a conversation starts personal rather than generic.
- 3
Prospecting and qualification
Prospecting methods built and qualification criteria agreed, covering goals, plans, challenges, timelines, budget, authority and consequences.
- 4
Marketing channels developed
Search, Google Ads, social media, content, influencer work, networking and referrals, so the pipeline is fed from more than one place.
- 5
The team trained
Sales pitches, call scripts and objection handling frameworks, plus closing training with meeting checklists, closing tactics and debriefs.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- The team trained
How we work
Tell us what you need, and we start from there.
You fill in the requirements brief. We read it, then talk to you about how enquiries arrive, how fast they are answered, and where orders are lost between the two. After that we send the scope, the fee and the term in writing.
We do not publish a price. We scope the work after that first conversation and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.