Event management companies · Pay per click advertising
Spend in the months families and HR teams are choosing, not the event month.
Pay per click advertising puts your company in front of someone planning an event before they ask a venue for a name. GullySales runs the search campaigns, asks for the date and guest count in the form, and checks spend against the enquiries worth having.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for event management companies
- SEO for event management companies
- Lead generation for event management companies
- Digital marketing for event management companies
- Reputation management for event management companies
- Local SEO for event management companies
- Branding for event management companies
- Social media marketing for event management companies
- Content marketing for event management companies
Sales and marketing for event management companies, the overview.
For event management companies
Where it usually goes wrong, and what we would do.
“Ask for the date first”
A click for a date you are already booked costs the same as one you can take.
“The buying window is months early”
Wedding budgets are set long before the date, and corporate briefs go out before the year closes.
“Wedding and corporate cannot share a campaign”
A conference brief and a bride's family need different words and different pages.
What we do
What we deliver for event management companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Separate campaigns for wedding and corporate work
Two campaigns with their own budgets, wording and landing pages, so a dealer meet keyword never competes with a wedding planner one.
Result: Neither side of the business is starved by the other.
A form that asks for the date, the venue and the guest count
The three questions that decide whether there is a job, asked on the form before anyone gets a call back.
Result: You know from the form itself whether you are free and whether the event is your size.
A landing page per event type, carrying the right photographs
The page behind each advert shows work of that kind at that scale, not a mixed gallery with a mandap beside an exhibition stall.
Result: The click lands on an event that looks like the one they are planning.
Spend timed to the months people choose a planner
Budget raised while wedding families are shortlisting and while corporate teams are writing next year's brief, rather than in the month the event runs.
Result: You are in front of them while the shortlist is still open.
Negative keywords for everyone who is not booking
Blocks on event management course, anchor jobs, decorator hire, salary and the other searches that spend your money without producing a booking.
Result: The budget stops paying for students and job seekers.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these event management companies.
- Wedding planning companies
- Corporate and MICE event agencies
- Exhibition and trade show organisers
- Birthday and private party planners
- Destination wedding specialists
- Government and institutional event contractors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for event management companies
- 1
Assess
We look at your portfolio, your reply time to a fresh enquiry, your reviews, and which vendors and past clients are actually sending you referrals.
- 2
Build the portfolio that sells
Recent events organised by type and budget, photographed and captioned so a family or a corporate planner can see themselves in it.
- 3
Fix the quote and the reply
A same-day reply routine and a quote template that goes out fast, with every enquiry logged so none is forgotten during a busy season.
- 4
Bring enquiries in
Instagram reels, local search for planners in your city, and a vendor referral system that sends leads in both directions.
- 5
Protect the reputation
A review request built into the post-event wrap-up, and a fast, honest reply to any complaint before it sits unanswered.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Agrinia
- Situation
- There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
- What we did
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What should we spend on ads in a quiet month?
Can we advertise for destination weddings?
How long before we see more enquiries?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for event management companies
Everything else we would do for you.
- SEO for event management companies
- Lead generation for event management companies
- Digital marketing for event management companies
- Reputation management for event management companies
- Local SEO for event management companies
- Branding for event management companies
- Social media marketing for event management companies
- Content marketing for event management companies
- Email marketing for event management companies
Or start from the overview: sales and marketing for event management companies.