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Commercial insurance brokers · Search engine optimisation

Show up when a finance head searches for cover on a risk only a specialist handles.

SEO for a commercial broker means making your pages the answer when a buyer searches for a specific risk, such as marine cargo for exporters or contractors' all-risk. GullySales works on risk pages, plain-language explainers and the technical basics that let search engines read them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Insurance brokers: show a real physical business scene illustrating Client files and risk details. Hold each client with contacts, assets, turnover and the full list of cover arranged through the firm, whichever underwriter issued it.

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for commercial insurance brokers

Sales and marketing for commercial insurance brokers, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial insurance brokers

Where it usually goes wrong, and what we would do.

  • “The searcher names a risk, not a broker”

    A finance head looking at a shipment loss types something like cargo cover for a particular commodity or route. A page that answers that exact situation can be found, while a general insurance page competes with every broker and every aggregator.

  • “Exclusions are what buyers actually search for”

    Buyers worry about what a policy leaves out. A page explaining standard exclusions in plain words, checked by your technical team, draws the careful reader who is likely to choose a broker over a portal.

  • “Aggregator sites dominate retail terms”

    Portals built for individuals take the broad insurance searches. A broker gains nothing by chasing those, and does better by owning the corporate and industry-specific phrases that portals do not cover.

  • “Licence details are part of trust”

    A buyer checks that a broker is licensed before a meeting. Clear licence information, office details and named contacts on the site support the page that ranks, because a searcher who arrives and doubts the firm leaves.

What we do

What we deliver for commercial insurance brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Risk-by-industry page plan

    A list of the pages to write, pairing each industry you serve with the covers it buys.

    Result: You can see which searches your site is meant to answer.

  2. Risk pages written with your team

    Pages on fire, marine, liability, engineering and employee benefits, drafted from what your placement staff know.

    Result: Each page reads like a specialist wrote it.

  3. Exclusions and claims explainers

    Plain pages on what a policy leaves out and how a claim is notified, kept general and free of client detail.

    Result: A careful buyer finds answers before the first call.

  4. Technical SEO fixes

    Page titles, headings, speed, mobile layout and internal links corrected across the site.

    Result: Search engines can read every page without errors.

  5. Search tracking set-up

    Search Console and Analytics configured so you see which pages bring visitors and enquiries.

    Result: You can check which pages earn visits.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these commercial insurance brokers.

  • Small and mid-sized manufacturers with plant and machinery cover
  • Exporters and importers needing marine cargo cover
  • Real estate developers and contractors needing contractors' all-risk
  • Hospitals and clinics needing professional indemnity
  • IT and services firms needing cyber and professional liability
  • Firms buying group health and group accident for staff
  • Logistics operators and cold chains
  • Hotels, malls and large retail premises

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will we rank above the insurance portals?
We do not promise rankings. Portals target individual buyers, so we aim your pages at corporate and industry-specific searches where a specialist broker has a fair chance.
Can we publish claim stories as proof?
Advertising rules for brokers differ from those for other insurance roles and they change, so check with your compliance officer. We write general explainers and avoid client claim detail.
Who writes the technical content?
We draft it from conversations with your placement and claims staff, and your technical head reads it before it goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for commercial insurance brokers

Everything else we would do for you.

Closest to this: search and visibility

Also for commercial insurance brokers

Or start from the overview: sales and marketing for commercial insurance brokers.

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