Commercial insurance brokers · Website
Give a finance head who checks your firm before a meeting a clear reason to proceed.
A website for a commercial broker is the page a buyer reads to verify your licence, your industries and your people before agreeing to a meeting. GullySales structures it for that check and for the searches that bring buyers in.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for commercial insurance brokers, the overview.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For commercial insurance brokers
Where it usually goes wrong, and what we would do.
“The site is a verification step”
Before a presentation, the finance head or CA opens your site. They look for licence details, the industries you serve, named senior staff and an office address. Missing or vague details raise doubts that a good pitch must then overcome.
“A list of products says nothing”
Every broker lists fire, marine and health. A site organised around industries and the claims situations you have handled shows which buyer you suit, and lets a visitor see themselves on the page.
“Claims handling is the real question”
Buyers want to know who answers when a surveyor arrives. A page describing how claims are notified and who the contact is speaks directly to the fear that decides the mandate.
“A contact route must suit a cautious buyer”
A long enquiry form puts off a finance head. A simple form, a named contact and a direct line for existing clients are enough, and each should reach a person. Check each page against one question: would a cautious finance head be satisfied by this before a call?
What we do
What we deliver for commercial insurance brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Site structure by industry and risk
A page map organised by the industries you serve and the covers they buy.
Result: A visitor finds their own situation in a click or two.
Licence and team page
Clear space for licence details, office addresses and profiles of senior staff.
Result: A buyer completes their check without calling.
Claims process page
A page explaining how a claim is reported and who handles it, in plain words.
Result: The buyer's main worry is addressed directly.
Enquiry and contact set-up
A short form and visible contacts that route to the right person.
Result: Enquiries arrive with the detail you need.
Speed and mobile fixes
Layout and loading checked on phones and slow connections.
Result: The site works wherever a buyer opens it.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these commercial insurance brokers.
- Small and mid-sized manufacturers with plant and machinery cover
- Exporters and importers needing marine cargo cover
- Real estate developers and contractors needing contractors' all-risk
- Hospitals and clinics needing professional indemnity
- IT and services firms needing cyber and professional liability
- Firms buying group health and group accident for staff
- Logistics operators and cold chains
- Hotels, malls and large retail premises
How it works
How the website work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a new site?
Can we show client logos?
Should it have a login for clients?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for commercial insurance brokers
Everything else we would do for you.
Closest to this: search and visibility
Also for commercial insurance brokers
Or start from the overview: sales and marketing for commercial insurance brokers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.