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Corporate insurance brokers · Digital marketing

Choose the few channels where finance heads and HR heads can actually be reached.

Digital marketing for a corporate broker is the choice and joining-up of website, search, LinkedIn, email and messaging so that a company with a policy to renew finds you and a request reaches the right person. GullySales sets the plan around your covers, your industries and your approvals.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Insurance brokers: show a real physical business scene illustrating Client files and risk details. Hold each client with contacts, assets, turnover and the full list of cover arranged through the firm, whichever underwriter issued it.

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for corporate insurance brokers

Sales and marketing for corporate insurance brokers, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For corporate insurance brokers

Where it usually goes wrong, and what we would do.

  • “Reach is smaller and more valuable than in retail”

    A corporate broker is looking for a few hundred companies, not a crowd. Spending to reach everyone who has ever searched for insurance wastes budget on retail buyers who will never sign a group policy.

  • “Channels fail when they do not connect”

    A LinkedIn post that points to a page with no enquiry route, or a search visit that lands on a product list, loses the reader. Each channel needs a next step that leads into the same quotation record.

  • “The buyer takes a long, quiet route”

    A finance head reads, shares with the HR head, asks an adviser and checks the licence before writing. Marketing that expects an immediate form fill misses the reading that precedes it, and counts the wrong thing.

  • “Paid ads need a narrow target and a careful hand”

    Paid clicks on broad insurance terms bring retail traffic. A narrow audience of company decision-makers by city and industry, with a message that fits, and a rules check on financial services advertising, is the only form worth testing.

What we do

What we deliver for corporate insurance brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by buyer and cover

    A written plan stating which channel serves the finance head, the HR head and the adviser for each cover, and why.

    Result: You know where each rupee and each hour is going.

  2. One enquiry route into one record

    A shared way for website, LinkedIn, email and messaging requests to arrive in the same quotation record with a source tag.

    Result: Requests from every channel are counted together.

  3. A narrow paid test

    A small, clearly bounded trial aimed at company decision-makers in named cities and industries, run only after the pages exist.

    Result: You see whether paid reach brings the right buyers.

  4. An email routine for finance and HR heads

    Plain emails on renewal preparation and claims support, sent to people who have agreed to receive them.

    Result: Contacts hear from you between renewals.

  5. An approvals path for every piece

    A visible sequence from draft to compliance read to publication, applied to ads, posts, emails and pages alike.

    Result: Nothing goes out unread by the person responsible.

  6. A review against mandates won

    A look at which channels preceded signed mandates and which brought requests that went nowhere, to move effort accordingly.

    Result: Effort follows what produced work.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these corporate insurance brokers.

  • Manufacturers and MSMEs buying group health and workmen's compensation for a plant workforce
  • IT and services companies with employees across cities and a large dependants base
  • Hospitals, schools and colleges needing professional indemnity along with property cover
  • Logistics, transport and warehousing operators buying marine cargo and fleet cover
  • Real estate developers and builders buying contractors all risk and project covers
  • Startups and funded companies buying directors and officers, cyber and key person covers
  • Exporters and traders needing marine transit and credit-related covers
  • Hotels, restaurants and retail chains buying fire, burglary and public liability

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a broker start?
With the website and the quotation record, because every channel leads to them. Search, LinkedIn and email come next, in the order your buyers use them. Paid reach comes last.
What budget should we set aside?
That depends on your book and your plans, so we do not quote a figure here. We build the plan so each channel can be added or paused without disturbing the others.
Can digital marketing replace referrals?
No, and it should not try. Referrals stay your strongest source. Digital marketing gives finance heads you have never met a way to find you and gives referred buyers something to check before calling.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for corporate insurance brokers

Everything else we would do for you.

Closest to this: strategy and research

Also for corporate insurance brokers

Or start from the overview: sales and marketing for corporate insurance brokers.

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