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Fintech companies · Digital marketing

Run search, social, store and outreach as one path to a funded account.

Digital marketing for a fintech company covers search, social, app store, email, WhatsApp and outreach to lenders. GullySales joins them into one plan judged on funded accounts and pilots, and writes the copy your compliance head can sign off.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A fintech representative demonstrates a payment terminal to a shopkeeper

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for fintech companies

Sales and marketing for fintech companies, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For fintech companies

Where it usually goes wrong, and what we would do.

  • “Each channel reports a different success”

    Search shows clicks, the store shows installs, the product shows KYC and the lender shows disbursal. Without a shared measure, each team improves its own number and the company pays for the gaps.

  • “Trust is the real conversion”

    A user decides whether to hand over a document based on who is behind the product. Every channel should carry the partner name, the registration and the grievance route, not leave them to a footer.

  • “Two audiences need two plans”

    The consumer plan rewards volume and creative testing. The institution plan rewards precision and patience. One budget line and one report cannot judge both fairly.

What we do

What we deliver for fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A joined measurement plan

    Tracking from first click through install, KYC, first transaction and, for institutions, demo to contract.

    Result: One report shows the path end to end.

  2. Channel plans for users

    Search, Meta, YouTube and store plans each with an eligibility message.

    Result: Each channel has a purpose and a measure.

  3. An account-based plan for lenders

    Named institutions, role notes and a sequence across LinkedIn, email and calls.

    Result: Each target has a plan for each role.

  4. A claims library

    Approved statements and disclaimers used across all channels.

    Result: New creative uses approved language.

  5. A budget review by cohort

    Spend compared by cost per funded account and by pilots started.

    Result: The next rupee goes where accounts come from.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these fintech companies.

  • Digital lending apps working with an NBFC or bank partner
  • Investment and wealth apps for first-time investors
  • Insurance technology platforms selling policies online
  • Credit score and personal finance apps
  • B2B software for banks, NBFCs and cooperative lenders
  • Business accounts and neobank-style apps run with a partner bank, for startups and small businesses
  • Accounting, billing and expense tools for small businesses with a finance element
  • KYC, collections and risk technology sold to regulated lenders

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a fintech start?
At the step where the funnel loses the largest share of people. Fixing KYC drop-off changes what paid acquisition is worth.
Do you manage ads?
We plan and run campaigns with your team and report on funded accounts, using each platform's current rules.
How do you treat compliance?
As a design input. Claims are agreed up front so creative moves without repeated rewrites.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for fintech companies

Everything else we would do for you.

Closest to this: strategy and research

Also for fintech companies

Or start from the overview: sales and marketing for fintech companies.

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