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Fintech companies · Social media

Use social media to teach, to reassure and to reach lender decision makers.

Social media marketing for a fintech company means posts, videos and ads that explain money in plain words for users, and LinkedIn presence that lets bank and NBFC executives see how the founders think. GullySales plans both, within the limits your compliance head sets.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A fintech representative demonstrates a payment terminal to a shopkeeper

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for fintech companies

Sales and marketing for fintech companies, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For fintech companies

Where it usually goes wrong, and what we would do.

  • “Education works, tips do not”

    A beginner investor wants to understand what a fund is. A post that names a product or hints at returns invites a compliance problem and a mistrustful audience. Explaining a concept without recommending anything is the safer and more useful post.

  • “Comments are where trust is won or lost”

    Users ask on posts whether the app is safe, who lends and how to complain. An unanswered comment reads as an evasive company. A short, factual reply that points to the grievance route does more for trust than the post itself.

  • “LinkedIn is the vendor shortlist”

    A bank's technology head looks at a founder's profile before replying to an email. A steady record of clear writing about lender problems, from a real person, is what that visit finds.

What we do

What we deliver for fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A calendar split by audience

    Consumer education on Instagram, YouTube and Meta, and institution-facing writing on LinkedIn, kept apart.

    Result: Each channel has a clear audience and purpose.

  2. Compliance-ready post templates

    Formats for explainers, myth-busters and product notices with the required disclaimers already in place.

    Result: New posts start from approved wording.

  3. A comment and complaint reply guide

    Short replies for the common questions about safety, partners, charges and grievances.

    Result: Each frequent comment has an approved answer.

  4. Founder LinkedIn programme

    Posts on lender problems, written from the founder's actual experience and checked for facts.

    Result: The profile reads as expertise, not advertising.

  5. Paid social built on eligibility

    Ads that state who can borrow or invest, and audiences built around that rule.

    Result: The creative filters out people who cannot qualify.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these fintech companies.

  • Digital lending apps working with an NBFC or bank partner
  • Investment and wealth apps for first-time investors
  • Insurance technology platforms selling policies online
  • Credit score and personal finance apps
  • B2B software for banks, NBFCs and cooperative lenders
  • Business accounts and neobank-style apps run with a partner bank, for startups and small businesses
  • Accounting, billing and expense tools for small businesses with a finance element
  • KYC, collections and risk technology sold to regulated lenders

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we use influencers for an investing app?
Influencer promotion of financial products has its own rules and the platform adds more, so check the current regulator and platform rules and have compliance approve the brief. We prefer education to endorsement.
How do we handle an angry post about recovery?
Reply once, factually, and move the conversation to the grievance route. Then find the cause inside the business. A public argument adds readers to the complaint.
Is paid or organic better for us?
Organic builds the trust that paid ads rely on. Paid brings in volume. We start with the funnel's weakest step and decide from there.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for fintech companies

Everything else we would do for you.

Closest to this: content and social

Also for fintech companies

Or start from the overview: sales and marketing for fintech companies.

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