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Home loan providers · Lead generation

Find the buyer while the flat is still being chosen, not after the bank is.

Lead generation for a home loan provider means placing the lender in front of a borrower, a builder's sales team or a broker before the lender has been decided. GullySales works on site-day desks, locality search pages, balance transfer enquiries and one register that holds every source.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of banks at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for home loan providers

Sales and marketing for home loan providers, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For home loan providers

Where it usually goes wrong, and what we would do.

  • “The builder's desk names the bank first”

    A couple at a site visit is handed a card listing the project's tie-up banks and rings one of them that evening. A lender missing from that desk is compared late or never, so lead sources begin with the builder's sales head, not with an advert.

  • “Each borrower type searches for a different thing”

    A salaried first-time buyer, a self-employed shopkeeper, a plot owner planning construction and an NRI do not type the same words. One general home loan page answers none of them well. Each type needs the page that matches its own question.

  • “The balance transfer borrower already pays another bank”

    This borrower is looking for a better rate and a lender who explains the steps honestly. A plain comparison page and a named contact reach them. A banner with a rate on it does not.

  • “Three sources, three calls”

    The branch, the DSA and the website each log the same enquiry, so the borrower gets three calls or none. Nobody can say which source produced the sanction. A shared register has to exist before any new spend is judged.

What we do

What we deliver for home loan providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Site-day desk plan

    A routine for placing a loan representative at a builder's project on site-visit days, with a form that records the buyer's interest and starts the document list.

    Result: The buyer's interest is recorded at the project, not left on a visiting card.

  2. Borrower-type landing pages

    Separate pages for salaried, self-employed, resale, construction, plot, balance transfer and NRI borrowers, each with its own document checklist.

    Result: A searcher lands on the page for their own situation.

  3. Builder and broker introduction sheet

    A short sheet covering what you lend against, which documents you accept for older flats and whom to call at the branch.

    Result: A broker can pass your terms on without a phone call.

  4. Single enquiry register

    One record for every branch, DSA and website enquiry, with source, borrower type, property stage and owner.

    Result: A repeat enquiry shows as one line.

  5. Source comparison

    A plain list of enquiries by source, builder and branch, set against the files that reached sanction.

    Result: You can see which source produced files, not only enquiries.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these home loan providers.

  • Housing finance companies with a regional footprint
  • Banks' home loan desks and retail branches
  • Lenders focused on salaried first-time buyers
  • Affordable housing lenders serving self-employed borrowers
  • Home construction and plot loan specialists
  • Balance transfer and top-up focused lenders
  • Lenders with builder and project tie-ups
  • NRI home loan desks

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which source should a new lender start with?
Start with builders whose projects your credit team already approves, since a tie-up there gives you a place in the first conversation. Search pages for the localities your branches serve come next. Paid advertising follows once the register shows what each source produced.
Can we buy lists of borrowers to call?
We advise against it. A person who never asked to hear from you has not given consent, and calls to such lists run against telecom and data rules. Build enquiries from site days, search and partners, and check outreach rules with your compliance head.
Do you promise sanctioned files?
No. Sanction depends on the borrower's documents, the property and your credit policy. GullySales works on how many well-formed enquiries reach your team and how clearly each one is recorded.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for home loan providers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for home loan providers

Or start from the overview: sales and marketing for home loan providers.

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