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Insurance aggregators · Lead generation

Bring in buyers who want a quote today, and let each one finish the form.

Lead generation for an insurance aggregator means drawing people who are ready to compare cover, not people who clicked out of curiosity. GullySales works on the searches, the pages and the consent wording that bring those buyers into your quote journey.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of insurance agents and advisers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for insurance aggregators

Sales and marketing for insurance aggregators, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For insurance aggregators

Where it usually goes wrong, and what we would do.

  • “A lead is only worth the quote it becomes”

    A phone number from a banner click and a phone number from a person who typed an age, a city and a cover amount are different things. Count the second kind. Source reports that stop at form fills hide which channel sends buyers who reach a proposal.

  • “Buyers shop for a person, not for a product”

    A health search is rarely for the buyer alone. It is for parents, a spouse or a newborn, and the pages should say so. The enquiry that names a family situation is clearer than one that asks for the cheapest plan.

  • “Consent decides what you may do next”

    Each lead carries the permission the buyer gave: call, message or both, and for which product. If the form wording is vague, the follow-up team either holds back or oversteps. Write the wording first, then build the journey on it.

  • “Paid traffic and partner traffic need different treatment”

    A visitor from a bank link already trusts the bank, while a visitor from an ad trusts nobody yet. Treating both the same wastes the warm one and rushes the cold one, so each source gets its own landing page and its own first message.

What we do

What we deliver for insurance aggregators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Query list built from buyer questions

    A list of the searches that carry intent, grouped by product, age band, family size and vehicle, with the page each one should land on.

    Result: A sheet that maps each search to a page and a next step.

  2. Landing pages for each product and buyer

    Separate pages for term, health, motor and travel, each opening with the question the buyer typed and asking only for the details needed to show a premium.

    Result: A page per product, each asking for the fewest fields it needs.

  3. Consent capture written with your compliance head

    Form wording that states the channel, the product and who may contact the buyer, signed off before any campaign goes live.

    Result: Wording your compliance head has approved, stored with each lead.

  4. Source tagging on every lead

    Each lead tagged with the page, the ad group or the partner it came from, carried through to the policy record.

    Result: Every lead in your sheet or CRM shows where it started.

  5. A lead-quality review with your telecallers

    A short session where callers mark which leads were reachable and ready, so the next round of campaigns is built on what they found.

    Result: A shared note of which sources your callers rate best and worst.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these insurance aggregators.

  • Term insurance comparison sites for salaried buyers
  • Health insurance comparison for families and senior citizens
  • Motor insurance comparison and instant renewal platforms
  • Travel and personal accident comparison for short-term buyers
  • Marketplaces run by banks, wallets and fintech apps
  • Regional aggregators and point-of-sale networks working through agents
  • Employer-linked platforms offering voluntary top-up cover
  • B2B aggregators serving small brokers and agents with multi-insurer quoting

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from other portals?
Bought leads reach several aggregators at once, so the buyer is already being rung by rivals. Test them against your own traffic on the same measure, which is proposals completed, and check how the seller obtained consent.
How many form fields should the first step ask for?
Ask only what the premium needs: age, city, cover amount or vehicle. Phone number can come at the point where the buyer asks to save or discuss the quote. Test the order in your own journey and keep what finishes more proposals.
Does lead generation work for a regional aggregator?
Yes, where the pages speak to a city, a language or a segment that the large names treat in general terms. GullySales builds around your focus and does not promise volumes of enquiries or policies.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for insurance aggregators

Everything else we would do for you.

Closest to this: leads and follow-up

Also for insurance aggregators

Or start from the overview: sales and marketing for insurance aggregators.

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