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Insurance aggregators · Social media

Use social posts to explain cover in plain words and send readers to a quote.

Social media marketing for an insurance aggregator is the use of posts, short videos and community channels to explain cover and bring comparison-minded buyers to your quote page. GullySales plans the topics, the formats and the review step that keeps every post inside your compliance rules.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of insurance agents and advisers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for insurance aggregators

Sales and marketing for insurance aggregators, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For insurance aggregators

Where it usually goes wrong, and what we would do.

  • “Insurance is a topic nobody scrolls to”

    A buyer opens Instagram to see friends, not to think about cover. A post earns attention by starting with a life event, such as a first salary, a new baby or a parent's retirement, and only then names the cover.

  • “Explainers outlast offers”

    A post about what a waiting period means stays useful to a new reader long after a premium offer has changed. Offers also invite claims you must prove. Plain explanation keeps both the audience and the compliance head comfortable.

  • “The comment section is a public help desk”

    Buyers ask about claims, rejected policies and callers who would not stop ringing. An unanswered comment reads as indifference to the next reader. Decide who replies, in what tone, and when a comment moves to a private message.

  • “Different platforms reach different life stages”

    A young earner looking at term cover and an adult child researching a parent's health plan are not on the same app in the same mood. Pick the platforms by the buyer, and give each one its own style of post.

What we do

What we deliver for insurance aggregators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Topic plan by life event

    A set of themes tied to the moments that start an insurance search: first job, marriage, a child, a vehicle, a parent's retirement.

    Result: A plan where each post names the life event it speaks to.

  2. Post and short-video formats

    Templates for explainer cards, one-minute videos and question posts, written in the language your buyers use.

    Result: A small set of formats your team can fill repeatedly.

  3. Compliance review step

    A route by which each post goes to your compliance head before posting, with a record of what was approved.

    Result: A log of approvals kept for every published post.

  4. Comment and message response guide

    Suggested replies for common questions, plus a rule on when a conversation moves to a licensed person.

    Result: A guide your community team keeps open while replying.

  5. Link and tracking set-up

    Each post's link tagged so the quotes and proposals it brings can be traced back to the platform and the post.

    Result: Your tracking view shows policies by social post.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these insurance aggregators.

  • Term insurance comparison sites for salaried buyers
  • Health insurance comparison for families and senior citizens
  • Motor insurance comparison and instant renewal platforms
  • Travel and personal accident comparison for short-term buyers
  • Marketplaces run by banks, wallets and fintech apps
  • Regional aggregators and point-of-sale networks working through agents
  • Employer-linked platforms offering voluntary top-up cover
  • B2B aggregators serving small brokers and agents with multi-insurer quoting

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we show customer stories or claim settlements?
Rules on testimonials and claim claims differ by profession and by regulator, so check with your own compliance head or adviser before using any. GullySales does not write testimonials or invented stories.
Should we run paid social as well?
Paid reach can carry an explainer to buyers the page would not otherwise meet. Start with one product and a clear next step, and check the platform's current rules on financial advertising before launching.
Do influencers make sense for insurance?
Only where the creator explains cover accurately and discloses the arrangement. Your compliance head should see the script first. Never pay anyone per policy sold without taking professional advice on the rules that apply to you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for insurance aggregators

Everything else we would do for you.

Closest to this: content and social

Also for insurance aggregators

Or start from the overview: sales and marketing for insurance aggregators.

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