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Insurance aggregators · Website

Build a site where a buyer sees a premium before being asked to register.

A website for an insurance aggregator is the quote journey, the comparison pages and the trust information in one place that loads on a mobile phone. GullySales plans the structure, the form steps and the wording around your licence.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of insurance agents and advisers at work in India

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for insurance aggregators

Sales and marketing for insurance aggregators, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For insurance aggregators

Where it usually goes wrong, and what we would do.

  • “The buyer wants a number before an account”

    A site that demands registration before showing any premium sends the visitor to the next tab. Show a first indicative result with minimal details, then ask for contact information when the buyer wants to save or talk.

  • “Phones carry the visit, so forms must fit one”

    A form designed on a desktop, with long dropdowns of insurers and wide tables, fails on a small screen. Short steps, large buttons and numeric keypads for dates and amounts decide whether the buyer finishes the form or abandons it.

  • “Licence and ownership details are trust signals”

    Buyers look for who runs the site, which licence it holds and what happens to the number they enter. Put these facts on the page where the form begins, in plain words, and not only in a footer that nobody scrolls to.

  • “Comparison tables need room for the exclusions”

    A table showing premium and cover alone invites a wrong choice. Put waiting periods, sub-limits and exclusions in view, so the buyer chooses with the facts and any later conversation about a claim is shorter and calmer.

What we do

What we deliver for insurance aggregators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Journey and page structure

    A sitemap and wireframes covering home, product pages, comparison, quote steps, proposal and renewal.

    Result: Wireframes your team has agreed before design starts.

  2. Quote form design for mobile

    Steps, field order and input types tested on the phones your buyers use.

    Result: A form that completes on a small screen.

  3. Trust and licence information blocks

    Placed text on licence status, data use, insurer relationships and what happens after submission.

    Result: Blocks of trust information on every journey page.

  4. Comparison page layout

    A table and summary layout showing premium, cover, waiting periods and exclusions side by side.

    Result: A layout where exclusions are visible without scrolling away.

  5. Analytics and consent set-up

    Page and form tracking, with consent capture and a cookie notice that follow your privacy policy.

    Result: Reports that show each step in the journey.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Who it is for

This is written for these insurance aggregators.

  • Term insurance comparison sites for salaried buyers
  • Health insurance comparison for families and senior citizens
  • Motor insurance comparison and instant renewal platforms
  • Travel and personal accident comparison for short-term buyers
  • Marketplaces run by banks, wallets and fintech apps
  • Regional aggregators and point-of-sale networks working through agents
  • Employer-linked platforms offering voluntary top-up cover
  • B2B aggregators serving small brokers and agents with multi-insurer quoting

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need to rebuild the whole site?
Not necessarily. Start with the pages and form steps where buyers leave, as your analytics show, and rebuild only what the data shows is failing. A full rebuild comes later, if at all.
Should we have an app as well as a site?
An app suits repeat use such as renewals. A site serves search visitors who will not install anything yet. Decide by where your buyers come from.
Who writes the legal text?
Your own legal or compliance adviser should approve disclosures, terms and privacy wording. GullySales places and structures that text inside the design, and does not write legal advice for you.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for insurance aggregators

Everything else we would do for you.

Closest to this: search and visibility

Also for insurance aggregators

Or start from the overview: sales and marketing for insurance aggregators.

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