Skip to content
GullySales
GullySales
Tell us what you need

MSME and business finance providers · WhatsApp marketing

Send the papers checklist on WhatsApp, and keep the owner's bank statements out of the chat.

WhatsApp marketing for an MSME and business finance provider means consent-based messages to owners who enquired, such as the papers list, a status update on a file or a renewal reminder. GullySales sets up the opt-in, the templates and a secure way to receive documents, and keeps rate and approval words out of the messages.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for WhatsApp marketing and automation

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for MSME and business finance providers

Sales and marketing for MSME and business finance providers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For MSME and business finance providers

Where it usually goes wrong, and what we would do.

  • “KYC papers arrive on a salesman's personal WhatsApp”

    Bank statements, GST returns and Aadhaar copies sit in a chat on an officer's phone. When he leaves or loses the phone, the owner's data goes with it.

  • “The owner replies after the shop shuts”

    He deals with customers until evening and answers in the night. A reply routed to a desk that opens at ten loses him by then, and one that is automated looks careless.

  • “An offer message reads as a promise of approval”

    A broadcast saying pre-approved loan for you invites complaints if the credit team later declines. Rules on digital lending and data consent apply, so have compliance read the wording.

What we do

What we deliver for MSME and business finance providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An opt-in captured on the application

    A consent line and the WhatsApp number on every form and partner intake sheet, stored with the date and the source.

    Result: You know who agreed to be messaged and when.

  2. Templates for papers, status and renewal

    Approved message templates for a papers request, a file status update and a renewal reminder, written without rates, amounts or approval language.

    Result: Every officer uses wording compliance has already read.

  3. A secure link for documents

    A link or upload page for statements and KYC, so papers go to your system and not to chats on staff phones.

    Result: Documents have one home, and the owner is told where they went.

  4. A business profile owners can verify

    Your registered name, office address, website and licence details, and a line telling owners which number you message from.

    Result: An owner can tell your message from a fraudster's.

  5. Reply routing to the owner's officer

    Replies go to the named relationship officer in office hours, with a message sent after hours that says when to expect a call, only if the team agrees to it.

    Result: The reply reaches a person who knows the file.

  6. Replies and file progress counted

    Messages sent, replies, papers received after a request and files that moved, against the baseline taken before the work starts.

    Result: You see whether the checklist message brings papers.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a business finance provider settles before its first WhatsApp message to an owner.

Opt-in recorded on the application
Add a consent line and the WhatsApp number to every form. An owner who only rang to ask about a machine loan has agreed to nothing. Keep the date and the source of each consent.
A business profile that proves who you are
Use the registered company name, office address, website and licence details your compliance officer approves. Tell every owner in person that this is the only number you message from.
Templates for papers, status and renewal
Write the message for a papers request, a file status and a renewal reminder. Leave out rates, amounts and the word approved. Submit for approval and keep the approved wording on file.
Who pays for each message
Messages a business starts are charged by category and the terms change. Check WhatsApp's current business policy and pricing before planning messages for every file.
A way to stop
Every message says how to stop and how else to reach the office. Mark opt-outs in the file so no officer messages that owner again from a personal number.
Sensitive papers stay off the chat
Ask for bank statements and KYC through your secure upload link, not as chat attachments. Say so in the first message so the owner does not send them out of habit.

Who it is for

This is written for these MSME and business finance providers.

  • NBFCs lending to small businesses
  • Fintech lenders working with partner NBFCs
  • Invoice discounting and factoring platforms
  • Machinery and equipment finance companies
  • Loan against property lenders for business owners
  • Supply chain finance for dealers and vendors
  • Business loan consultants and DSAs
  • MSME desks of small finance banks and cooperative banks

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we use broadcast lists or the WhatsApp Business API?
A broadcast list on the app suits a small team messaging owners who saved your number. The API suits several officers, approved templates and records. Pick by how many people reply and whether files must be traced. Check WhatsApp's current terms for each.
Can our officers keep using their own WhatsApp numbers?
Not for files. A personal number means the owner's papers and the conversation leave with the officer. Use a company number, with officers added as users, and stop partners from pointing owners to their personal numbers.
Can we message the list a DSA has given us?
Only if the owners agreed to be contacted by you. A partner's contact list is not consent. Ask the partner for the consent record, message once with a clear opt-out, and stop if there is any doubt.
Can we start a WhatsApp group with a CA and his client?
Better not. A group puts the owner's business in front of several people, and anyone can forward it. Use one-to-one messages and send the CA a note of the status. Ask the owner whether he wants the CA copied on updates.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for MSME and business finance providers.

All articles

More for MSME and business finance providers

Everything else we would do for you.

Or start from the overview: sales and marketing for MSME and business finance providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need