Stock brokers · Email marketing
Send research to a list you could show an inspector.
Email for a broking firm is both a client service and a record: what was sent, to whom, and with which disclosures attached. GullySales replaces forwarded screenshots with a recorded distribution, and writes the activation and reactivation sequences that get accounts used.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For stock brokers
Where it usually goes wrong, and what we would do.
“Research on a WhatsApp group leaves no trail”
A report forwarded through three groups cannot be traced to who received it or when. An email list can, which is why your compliance officer keeps asking about it.
“A dormant client needs a reason that is not a trade”
Writing to a quiet account about a nomination update or a KYC refresh reopens the conversation without pushing anything at them.
“A subject line is an advertisement too”
Anything in it about returns, gains or a call falls under the same restrictions as a hoarding on a main road. The rules do not stop at the website.
“Statements and contract notes are the emails clients open”
The one message a client reads every time is the one about their own account. What sits alongside it does more than a newsletter nobody opens.
What we do
What we deliver for stock brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A recorded research distribution
Lists built by client category and entitlement inside your CRM, replacing informal forwards, set up with your compliance team.
Result: You can show who received which report.
Consent captured at account opening
Permission for marketing email recorded as part of onboarding, with the record kept and an unsubscribe route that works.
Result: The list stands up to a question about consent.
A new account activation sequence
Messages across the first weeks covering login, funding, the first order and the number to call when something fails.
Result: New clients place a first order instead of drifting.
A reactivation series that starts with paperwork
Notes to dormant clients about nomination, KYC and holdings rather than a push to trade, staged over several weeks.
Result: Old clients come back for an honest reason.
Subject lines and body copy drafted for review
Every subject line and message checked against the restrictions on performance and return claims before a send is scheduled.
Result: A send does not turn into a compliance incident.
Send reporting by client group
Opens, replies, and the accounts funded or reactivated after each send, reported against the baseline.
Result: You can see which message moved a client.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a stock broker needs in place before it emails clients about research, activation or old accounts.
- Consent captured at account opening
- Record the client's agreement to receive email, with date and wording, in the account file. Separate service mail, such as statements, from promotional mail.
- Disclosures attached as your regulator expects
- Research and market notes carry registration and risk wording. Check the current requirements with your compliance officer, and keep the approved text as a fixed footer.
- Compliance review before every send
- Put a named reviewer between the draft and the send, and keep the approved version. A note edited after sign-off is a risk.
- Lists by client type
- Keep active traders, dormant accounts, new accounts and authorised persons' clients apart. A dormant client needs a different note from a daily trader.
- A recorded distribution
- Keep a log of what went to whom and when, so that you can show the regulator or a client exactly what they received. Forwarded screenshots leave no trace.
- A sender and a reply path
- Send from a named relationship manager on the firm's domain. Replies must reach a person, and any trade instruction must be taken only through the firm's proper channel.
Who it is for
This is written for these stock brokers.
- Full-service regional stock broking firms
- Authorised persons attached to a larger broker
- Depository participants offering demat services
- Commodity and currency derivatives brokers
- Brokers focused on HNI and family portfolios
- Brokers serving traders in wholesale and commodity markets
- Firms combining broking with mutual fund distribution
- Brokers with branch networks in smaller towns
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the email marketing work runs
- 1
Understand your list
We review who is on the list, how they got there, and how long it has been since they last heard from you.
- 2
Audit past sends
We check open and click rates from past emails to see what has and has not worked.
- 3
Segment and plan
The list is split into meaningful groups and a sending calendar is agreed.
- 4
Implement content and automation
Emails are written, scheduled and, where useful, set to trigger automatically based on behaviour.
- 5
Measure and optimise
We track performance and adjust subject lines, timing and content based on what the list responds to.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our clients only use WhatsApp. Is email worth the trouble?
Can we email clients about a particular share?
Can we send a research note to every client?
Can an email take a trade instruction?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for stock brokers
Everything else we would do for you.
Or start from the overview: sales and marketing for stock brokers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.