Stock brokers · Pay per click advertising
Bid for the account opening, and turn the tip seeker away.
Pay-per-click advertising for a broking firm buys the search of an investor about to open an account, and every line of it counts as an advertisement by an exchange member. GullySales runs those campaigns with your compliance officer inside the process and the approval time built into the plan.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For stock brokers
Where it usually goes wrong, and what we would do.
“Google verifies financial advertisers before you can spend”
Running search ads in this category means passing the platform's own financial services verification using your registration details. That is paperwork before it is media, and it takes weeks.
“The keyword decides whether you get an investor or a grievance”
Open demat account and share transmission bring people with a task in hand. Best intraday tips brings somebody who will be disappointed by everything you are allowed to say.
“Ad copy is where a performance claim sneaks in”
Grow your wealth, better returns, proven calls. None of that survives a compliance review, and an ad running with it is the firm's problem rather than the agency's.
“The click is cheap next to the KYC that never finishes”
An application that stops halfway cost the same in media as one that completed. The money is lost between the form and the first order.
What we do
What we deliver for stock brokers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Advertiser verification completed before spend starts
The platform's financial services verification worked through with your registration details and the identity documents it asks for.
Result: The account is cleared to run before you budget for it.
Keywords chosen for the task, not the tip
Terms around account opening, demat, transmission, IPO application and portfolio transfer, with recommendation and returns language blocked by negative keywords.
Result: The clicks you pay for come from people with a job to do.
Ad copy drafted to be reviewed
Wording written for your compliance officer to check, with disclosures and registration details where the rules require them, and revisions done before scheduling.
Result: Your compliance officer sees the ads before anybody else does.
Landing pages that finish the KYC
The page an ad points at built around the opening process itself, the documents needed and who to ring when it stalls.
Result: Applications complete instead of stopping halfway.
Tracking from click to funded account
Each enquiry traced from form to KYC to first order, reported by keyword and by branch.
Result: You can see the ads that produce active clients.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for as a stock broker, and the ones to keep out.
- Account opening searches, such as open demat account online
- Bid, with copy your compliance officer has approved. Competition from apps is heavy here, so lead with what you offer that an app does not, such as a person who answers, and say what documents are needed.
- Transfer and transmission searches, such as transfer shares to another demat
- Bid. These investors have a job to do and need guidance. The page should list the documents and the steps, and give a contact for when the process stalls.
- Tip and return searches, such as intraday tips or sure returns
- Block. The searchers want recommendations, and an advert that appears for them can read as promising returns. Add jackpot, sure shot and multibagger as negatives.
- Free account and zero brokerage searches
- Block unless your own published charges support the claim. Any statement about charges in an advert must match your schedule and be cleared by your compliance officer before it runs.
- Where the click lands
- Send the click to a page that shows the account opening steps, the documents needed, your registration details and who to call. A page that completes the form will do better than a brochure.
- Counting a real enquiry
- Count an account that is opened and funded, or a call that completes a KYC step. A started form is not an enquiry. Report by branch and keyword, so you see which ads produce active clients.
Who it is for
This is written for these stock brokers.
- Full-service regional stock broking firms
- Authorised persons attached to a larger broker
- Depository participants offering demat services
- Commodity and currency derivatives brokers
- Brokers focused on HNI and family portfolios
- Brokers serving traders in wholesale and commodity markets
- Firms combining broking with mutual fund distribution
- Brokers with branch networks in smaller towns
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we advertise our brokerage rates?
Why is our cost per account so much higher than an app's?
Can we use client testimonials or profit screenshots in adverts?
Do we need to show our SEBI registration number in the advert?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for stock brokers
Everything else we would do for you.
Or start from the overview: sales and marketing for stock brokers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.