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Children's hospitals · Digital marketing

Put the right part of the hospital in front of the right parent, online and by phone.

Digital marketing for a children's hospital is the combined work of the website, the Maps listing, search, social media and messaging, pointed at the services that parents look for. GullySales decides the order of work with your administrator, so effort goes where families actually enquire.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For children's hospitals

Where it usually goes wrong, and what we would do.

  • “Each service has its own parent online”

    A parent searching vaccination is not the parent searching paediatric surgery or NICU transfer. Treating all of them as one audience produces pages and posts that speak to no one.

  • “Channels work together or not at all”

    A parent may see a post, search the hospital name, read reviews on Maps, then message on WhatsApp. If the listing, site and chat disagree on hours or doctors, the parent stops at the first mismatch.

  • “Paid advertising in health has stricter limits”

    Promoting a children's service online means checking the platform's current rules and the advertising rules for your profession and state. Advertising a timing or a service is safer than any claim about results.

  • “Without a source record, the budget is guesswork”

    If the desk does not note how each family found the hospital, no one can say which channel earns its cost. A simple source column is worth more than another dashboard.

What we do

What we deliver for children's hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A starting audit of what exists

    A review of the website, listing, social accounts, reviews and messaging set-up, written down before changes begin.

    Result: Everyone agrees where things stand.

  2. A plan by service

    A short plan naming the priority services, the parent for each and the channels that suit them.

    Result: Effort is assigned to services, not spread evenly.

  3. Alignment of hours, doctors and numbers

    A check that the site, listing, social profiles and chat show the same hours, doctors and contact numbers.

    Result: A parent never meets a contradiction.

  4. Paid campaign set-up with a rules check

    Campaigns for services and timings, set up after reading the platform's current rules and your adviser's guidance.

    Result: Campaigns state services and timings and make no outcome claims.

  5. A source-tracking routine

    A column at the desk and a short report showing enquiries and visits by source.

    Result: The administrator sees which channels bring families.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these children's hospitals.

  • Standalone children's hospitals with paediatric emergency
  • Women and children hospitals that also run maternity
  • Paediatric multispeciality hospitals with surgery and subspecialties
  • Hospitals with a NICU and PICU taking referrals from nursing homes
  • Neighbourhood children's hospitals with a strong OPD and vaccination clinic
  • Hospitals with developmental paediatrics and child therapy units
  • Children's wings inside general or multispeciality hospitals
  • Charitable children's hospitals serving referral cases

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Where should a children's hospital begin?
With the Maps listing and the phone routine at night, because those decide whether an urgent parent reaches you. Pages, content and paid work follow once the basics answer correctly.
Is online advertising allowed for hospitals?
Advertising rules differ by profession and state, and each platform sets its own current rules for health advertising. Check both with your own council or adviser before publishing. We keep to services, timings and doctors' names, never outcomes.
How do we know digital work is paying off?
Compare calls, messages, bookings and visits by source against the notes taken at the start. If the desk records the source consistently, the comparison is straightforward, and where it is not, fixing the record comes first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.