Children's hospitals · Healthcare
Be the hospital a frightened parent trusts with a sick child at two in the morning.
A father in Whitefield stands in the bathroom with a two-year-old who has had a high fever since the evening and now has a cough that sounds wrong. No paediatrician's number is saved in the phone. The father types paediatric hospital open now and rings the first place that shows a number and a recent review from a mother who said the doctor did not hurry.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A children's hospital treats babies, children and adolescents, with paediatric specialists, a casualty that handles children and, in larger ones, a newborn and paediatric intensive care unit. Parents choose it on fear and trust, and the call can come at midnight. GullySales prepares the Maps listing, a night reply routine and the paediatric pages, and sets up vaccination reminders sent with consent.
Parents choose a children's hospital while frightened, and they remember who was kind. The nurse who spoke gently to the child and the doctor who explained are recalled at the next vaccination and the next cold. A listing that shows as open and a phone that is answered at night are what get a hospital into that memory.
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How buyers decide
How children's hospitals are chosen.
In an emergency, the parent chooses by proximity, an open listing and a reachable phone. A single review from another parent can settle it. After the visit, the parent judges the hospital on how the child was handled, not on the building.
For planned care, such as vaccination, growth concerns, allergies or a child who needs surgery, the parent asks other parents. Mothers' groups on WhatsApp and school parent groups are consulted before any advertisement, and the family paediatrician's referral carries more weight still. Parents also look for a ward that feels safe, a waiting area with something for a child to do, and a doctor who talks to the child as well as the parent.
When a child is seriously ill or a newborn is in the NICU, the decision turns on capability and trust in the team. Families look for paediatric intensivists, equipment made for small bodies and someone who explains each day what is going on.
The problem
What usually goes wrong for children's hospitals.
What owners tell us on the first call, in their words.
“Our casualty is open at night but nobody knows it”
The Maps listing shows day timings and no emergency number. A parent at midnight drives past to a hospital that looks open.
“Parents ask on WhatsApp whether to bring the child in”
A mother sends a photo of a rash and asks if it is serious. Our desk says come to OPD, and the same photo goes to the mothers' WhatsApp group instead.
“The vaccination visit is the last we see of the family”
They come for the first doses, then shift to a clinic nearer home because nobody reminded them of the next one.
“Our paediatric surgeons are known only to other doctors”
Parents of a child with a hernia or an undescended testis find a general surgery page and no mention of children's surgery.
“The waiting area frightens children and the reviews say so”
Parents write about a long wait with a crying child in an adult-sized hospital. We reply to none of it.
“Schools do not think of us”
School nurses and teachers decide where a hurt child goes first, and nobody has told them what we handle.
What we do
What we do for children's hospitals.
Everything included for children's hospitals.
A listing that tells a parent at night what is open
Google Business Profile with the casualty hours, the emergency number, the paediatrician on call where you publish it, and photographs of the entrance and waiting area.
Answers for the fever, rash and cough messages
Reply wording for the commonest WhatsApp messages, written by your paediatricians. It says when to come in at once and when the OPD is enough, and ends with a way to reach a person.
Pages for what parents search
Pages on fever, asthma, vaccination, growth concerns, newborn care and children's surgery, each with the doctor's name and a booking route.
A vaccination card that reminds
A reminder list for each child's next dose or growth check, built on the schedule the doctor sets and used only with the parents' consent.
A card for the school nurse and the creche owner
One page on the common childhood illnesses you handle and where to take a hurt child, with a talk offer for teachers.
Parent reviews, answered
A review request after a visit, a reply under each review and a note to the administrator on waiting area and queue complaints.
How the result is measured
- Calls and WhatsApp messages by hour, with the share answered
- Casualty and OPD visits by source
- Children who returned for the next vaccine dose
- Referrals from doctors, schools and parent groups
- NICU and PICU transfers received
- Review rating and the share of reviews answered
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for children's hospitals
Each has its own page: what it involves for children's hospitals, what you get, and what it is measured on.
- Lead generationBring in the parents whose child needs the paediatric service your hospital runs best.
- SEOAppear when a parent searches for the illness, the specialist or the vaccine by name.
- Local SEOShow on the map, with the right hours, when a parent searches for a hospital nearby.
- Social media marketingBe the account a parent follows for sensible advice and recognises when the night comes.
- Content marketingAnswer the questions parents ask at the pharmacy counter, in your doctors' words.
- Buyer personasWrite down who actually chooses the hospital: the mother, the father or the family doctor.
- CRMKeep one record of each family, so the desk knows the child, the doctor and the next dose.
- Follow-up systemsReach the family of the first vaccine before the next dose falls due.
- WhatsApp marketingAnswer the parent who messages at night, and remind the one whose child is due.
- Digital marketingPut the right part of the hospital in front of the right parent, online and by phone.
- WebsiteBuild a site where a worried parent finds the number, the doctor and the entrance.
Worth a page and a campaign of their own
Paediatric emergency and fever care · Vaccination and well-baby clinics · NICU and PICU · Paediatric surgery · Asthma, allergy and respiratory care · Child development and behaviour · Nutrition and growth monitoring · School health check-ups
Priority campaigns
Campaigns for what children's hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Illnesses families already expect
Posts timed to monsoon fevers, the polluted months that trouble asthmatic children and the school reopening vaccination rush, written by your doctors and kept to general advice.
Vaccination clinic drive
A page, a Maps focus and a reminder routine for the clinic, with the schedule explained in plain words.
Question-and-answer evenings for parents
Talks by your paediatricians for apartment mothers' groups and school parent associations, with a booking route after the talk.
Transfer card for nursing homes and family doctors
A card for doctors without paediatric intensive care, saying how to transfer a child to your PICU or NICU and whom to call.
Beyond search
Where we reach buyers of children's hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Neighbourhood paediatricians and family doctors
The doctors who see children first, given a card and a visit that explain what to refer and to whom.
Schools, creches and play schools
School nurses and creche owners, who decide where a hurt child goes first.
Apartment and community mothers' groups
WhatsApp groups where one mother's good experience is repeated to forty others.
Maternity hospitals and nursing homes without a NICU
The places that send newborns and sick children onward, who need to know whom to ring at your end.
Child development centres and therapists
Therapists whose clients need a paediatric review and a doctor to write to.
Who it is for
This is written for these children's hospitals.
- Standalone children's hospitals with paediatric emergency
- Women and children hospitals that also run maternity
- Paediatric multispeciality hospitals with surgery and subspecialties
- Hospitals with a NICU and PICU taking referrals from nursing homes
- Neighbourhood children's hospitals with a strong OPD and vaccination clinic
- Hospitals with developmental paediatrics and child therapy units
- Children's wings inside general or multispeciality hospitals
- Charitable children's hospitals serving referral cases
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for children's hospitals
- 1
Hear how the hospital runs at night
We talk to the lead paediatrician and the administrator about casualty hours, units and the families you serve.
- 2
Note where things stand
Calls at night, bookings by source, vaccination returns and the state of your listing and reviews, written down before changes begin.
- 3
Fix the night and the reply
Listing, emergency number, a WhatsApp routine reviewed by your doctors, and a record of who answered what.
- 4
Build pages and the parent network
Paediatric pages, school and parent group contact, and the transfer card for doctors.
- 5
Compare with the starting notes
Bookings, vaccination returns and referrals, set against what was written down first.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
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Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions children's hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you answer parents' medical questions on WhatsApp?
Can we use photographs of children on our website?
Is it right to advertise a children's hospital?
How do we get families to come back for vaccinations?
Do you work for a hospital that also runs maternity?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.