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Children's hospitals · WhatsApp marketing

Answer the parent who messages at night, and remind the one whose child is due.

WhatsApp marketing for a children's hospital covers the number parents message, the replies they receive and the reminders they agree to. GullySales sets up the business account, the approved reply wording and the consent routine, and leaves clinical judgement to your doctors.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For children's hospitals

Where it usually goes wrong, and what we would do.

  • “Parents message what they would not say aloud”

    A mother sends a photo of a rash and a line asking if it is serious. Silence loses the family, and a casual reply that sounds like a diagnosis creates risk. A set response points to a person and says when to come in.

  • “The same number serves emergency, booking and reminders”

    Without rules, one chat holds a frightened parent, a booking query and a vaccination reminder. Separating them by menu or by number means the urgent message is seen first.

  • “Broadcasts need a list built on consent”

    Sending a vaccination message to everyone who ever visited can annoy families and breach their trust. A list of parents who have agreed, with a clear way to leave it, keeps the channel welcome.

  • “Mothers' groups carry the hospital's name”

    What a hospital says on WhatsApp is forwarded to groups of other mothers. Wording that is clear, calm and correct travels well, and careless wording travels further.

What we do

What we deliver for children's hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business account set up properly

    A WhatsApp Business profile with hours, address, casualty number and a short greeting that states what the chat can and cannot do.

    Result: A parent sees who they are messaging and what to expect.

  2. Approved ready replies for common messages

    Replies for fever, rash, cough, vaccination and OPD timings, written by your paediatricians, each ending with a route to a person.

    Result: The desk replies in wording a doctor has approved.

  3. A menu that separates urgent from routine

    A first message that lets a parent pick emergency, appointment or vaccination, so urgent messages reach the duty person.

    Result: Urgent messages are not buried under booking queries.

  4. An opt-in and opt-out routine

    A consent step at registration and at the clinic desk, a register of agreements and a plain way to stop messages.

    Result: Only parents who agreed receive reminders.

  5. A night-cover roster for the chat

    A rule for who reads the chat after clinic hours, what they may reply and when they call the on-call doctor.

    Result: Every message has a person responsible at every hour.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these children's hospitals.

  • Standalone children's hospitals with paediatric emergency
  • Women and children hospitals that also run maternity
  • Paediatric multispeciality hospitals with surgery and subspecialties
  • Hospitals with a NICU and PICU taking referrals from nursing homes
  • Neighbourhood children's hospitals with a strong OPD and vaccination clinic
  • Hospitals with developmental paediatrics and child therapy units
  • Children's wings inside general or multispeciality hospitals
  • Charitable children's hospitals serving referral cases

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can the desk give medical advice on WhatsApp?
The desk should not diagnose or advise on treatment. Approved replies from your doctors can state general information, say when to come in at once and offer a call. Check what is permitted with your own council or adviser.
Do we need the official WhatsApp Business API?
For one desk answering messages, the Business app may be enough. For automated menus, several staff and reminders at scale, the API through an approved provider fits better. Check the platform's current rules and pricing before choosing.
Can we send vaccination reminders to old patients?
Only to parents who have agreed to receive them. Ask at the next visit or by a consent message sent through an approved route, record the answer and respect any request to stop.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.