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Dental hospitals · Social media

Use social media to explain dental treatments to patients before they walk in.

Social media marketing for a dental hospital means posting explanations, introductions to the team and everyday oral care in the places patients already spend time. GullySales plans the posts, drafts the captions and keeps the tone clear of outcome claims, with your adviser reviewing sensitive posts.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dental hospitals

Where it usually goes wrong, and what we would do.

  • “Before-and-after photographs are the first idea and the riskiest”

    They look persuasive and they sit squarely in what council and advertising rules restrict. Advertising rules for dental professionals differ by state and change, so check wording with your own council or adviser. A hospital that builds its feed on them has to rebuild it later.

  • “Patients follow for explanation, not for promotion”

    A short video of a specialist explaining what a root canal involves, with no sales line, gets watched by the patient who has been postponing one. A discount banner gets scrolled past.

  • “Parents are the audience for children's dentistry”

    A paediatric dental team speaks to the parent, who worries about fear, milk teeth and sweets. Posts addressed to the child fit the waiting room but miss the person who books.

  • “A feed with no team in it looks like a stock brochure”

    Stock images of smiling models say nothing about this hospital. Patients respond to the real reception, the actual sterilisation room and the doctors who will treat them, shown with permission.

What we do

What we deliver for dental hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by treatment and audience

    A plan covering implants, braces, children's dentistry and routine care, each written for the person who decides.

    Result: You can see what is planned and who each post is for.

  2. Captions and scripts for the team

    Drafted captions and short video scripts that a specialist can read aloud without sounding scripted.

    Result: Doctors record explanations from a script they have already checked.

  3. A permissions routine

    A consent form for anyone who appears in a photograph or video, and a rule about what never gets posted.

    Result: Every post with a person in it has recorded consent.

  4. An approvals step

    A short review of sensitive posts by the hospital's own adviser before publishing.

    Result: Posts about treatment have been checked against current rules.

  5. Comment and message handling

    Guidance for answering questions in comments and moving clinical queries to a phone call or appointment.

    Result: Questions get a reply that stays general and polite.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these dental hospitals.

  • Multi-speciality dental hospitals with several chairs
  • Dental college hospitals and teaching centres
  • Implant and oral surgery centres
  • Orthodontic and smile design centres
  • Paediatric dental hospitals
  • Dental hospital chains with several branches
  • Hospitals offering cleft, jaw and facial surgery
  • Dental hospitals with in-house laboratories and imaging

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we post patient testimonials or smile transformations?
Rules on testimonials and before-and-after images for dental professionals differ by state and by council. Ask your own adviser before any such post, and we will keep them out until you approve.
Which platform should a dental hospital focus on?
Start where your patients are. Families use Instagram and Facebook, and a Google profile matters on its own. We pick after seeing where your enquiries already come from.
Do we need to post every day?
No. A steady rhythm that the team can keep is better than a burst that stops. We set a plan the hospital can actually maintain.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.