Medical imaging centres · Healthcare
Win the radiology referral from the doctor, then keep it with a report the OPD can use.
A surgeon in a taluk town writes ultrasound abdomen, then adds that the patient may need a CT. The patient asks where. The centre that has both, and sends the report back in a form the surgeon can read in the OPD, is the one the surgeon names next time. A centre with only one modality gets the first scan and loses the second.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A medical imaging centre offers several scans under one roof, such as ultrasound, X-ray, CT, MRI and mammography, read by radiologists. Marketing puts the full range in front of referring doctors, hospitals and patients who search. Sales is turning one scan enquiry into the right booking, and then earning the next referral from the same clinic. GullySales prepares the referrer pack and scan pages.
Imaging looks like a commodity and is not. Two centres with the same machine are chosen on the radiologist, the report, the parking, the wait and whether the front desk can tell a worried person which scan is needed. A centre described only as a list of machines can be compared only on rate.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How medical imaging centres are chosen.
Referring doctors decide most volume. A physician, orthopaedic surgeon, gynaecologist or oncologist sends the patient to a centre trusted for the radiologist's opinion, the quality of images and how the report comes back to the clinic. The same doctor wants a place that will not frighten the patient with an unnecessary upsell.
Patients decide the rest, with a prescription already in hand. They search for the scan by name and area, compare rates on JustDial and Google, and ring to ask if they need an appointment, whether they should fast, and whether the centre takes their insurance or hospital's panel.
Hospitals and corporate tie-ups matter too. A hospital without its own CT or MRI outsources to centres on a rate card, and a TPA or insurer's empanelment decides where cashless patients can go. Rules for imaging, radiation safety and health advertising differ by state and body and change, so check with your own council or adviser.
The problem
What usually goes wrong for medical imaging centres.
What owners tell us on the first call, in their words.
“Patients ask only for the rate and go to the cheapest”
The front desk quotes a number for an MRI knee and nothing else, so the caller has no reason to prefer us.
“We do five modalities and doctors know us for one”
An orthopaedic surgeon sends us X-rays and thinks of someone else for MRI, because nobody at the clinic knows we do both.
“Our best radiologist is our best secret”
Doctors who have read the senior radiologist's reports trust us. Everyone else sees a plain building and a machine list.
“Empanelment paperwork sits unfinished”
A TPA or hospital panel would send us cashless patients, but the forms are half done and nobody owns them.
“Booking by phone loses people at peak hours”
Calls go unanswered on a busy morning, and the caller rings the next centre on the list.
“Repeat referrers drift away without a word”
A clinic that used to send a steady stream stops sending, and the intake record is never read doctor by doctor, so nobody notices for months.
What we do
What we do for medical imaging centres.
Everything included for medical imaging centres.
A page for each scan and each reason
Pages for scans by name, and for reasons such as knee pain, back pain, headache and breast lump. Each says who should be scanned, how to prepare and the price range.
A referrer introduction pack
A short document with all your modalities, the radiologists and their areas of interest, the reporting and image sharing method and a booking contact for doctors.
An empanelment tracker
A list of TPAs, insurers and hospital panels, the paperwork each needs, who is doing it and where it is stuck.
A phone and WhatsApp booking routine
Missed calls returned, a WhatsApp number for bookings and prescription photos, and a prep note sent after the slot is fixed.
A referrer activity view
A running count of scans by referring doctor from your own intake record, with a note against doctors whose numbers fall.
Google Business Profile for each branch
Services, photos of the reception and equipment, opening hours and replies to reviews, written without patient names.
How the result is measured
- Rate-only callers against callers who booked a scan
- Scans booked by modality: ultrasound, X-ray, CT, MRI
- Scans by referring doctor, set against the same doctor's earlier count
- TPA and hospital empanelments applied for and approved
- Missed calls returned on busy mornings
- Referring clinics sending a second scan type to you
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for medical imaging centres
Each has its own page: what it involves for medical imaging centres, what you get, and what it is measured on.
- Lead generationBring in the scan enquiries that match the machines and radiologists you have.
- SEORank-worthy scan pages start with the exact name the patient reads on the prescription.
- Local SEOA patient with a prescription searches near me, and the map listing decides the call.
- Social media marketingPost what a worried patient needs before the scan, and leave the dramatic images out.
- Content marketingWrite the page the patient wishes the clinic had handed them with the prescription.
- Buyer personasSeparate the doctor who refers, the patient who books and the person who pays.
- CRMTrack the referring doctor behind every scan, not only the patient who walks in.
- Follow-up systemsFollow up the booking, the report and the referrer, each with its own owner.
- WhatsApp marketingLet a patient send the prescription photo and get back a slot and a preparation note.
- Digital marketingSpend where the prescription is decided: search, the listing, the referrer and the phone.
- WebsiteA scan website tells a visitor which scan, how to prepare and how to book, on one page.
Worth a page and a campaign of their own
Ultrasound and Doppler · X-ray and digital radiography · CT scans · MRI scans · Mammography and women's imaging · Bone density scanning · PET-CT and nuclear imaging · Empanelment with TPAs and hospitals · Teleradiology reporting for smaller hospitals
Priority campaigns
Campaigns for what medical imaging centres most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Full-range referrer visits
A visit list and message texts for orthopaedic surgeons, gynaecologists, physicians and surgeons in your catchment, built around all the scans you offer.
Prescription in hand search campaign
Search ads for MRI, CT and ultrasound near me queries, leading to pages with price ranges and prep notes.
Women's imaging campaign
Content and slot announcements for mammography, pelvic ultrasound and bone density, naming a woman radiologist or technician if you have one.
Hospital outsourcing outreach
A pack and meeting plan for small hospitals and nursing homes without CT or MRI, covering rate cards, reporting and ambulance routes.
Sports and orthopaedic clinic introductions
A note to physiotherapy and sports medicine clinics on the MRI and ultrasound you offer, with the reporting arrangement as you confirm it. Nothing is offered in return for referrals.
Beyond search
Where we reach buyers of medical imaging centres, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Orthopaedic and spine surgeons
A list by hospital and locality, with a note on MRI, X-ray and bone density.
Gynaecologists and obstetricians
A note on ultrasound, Doppler and mammography, and who the radiologist is, with wording left for your adviser to approve on pregnancy-related scans.
General physicians and family doctors
A practice that refers every kind of scan needs one centre to name. The material is a visit note and a WhatsApp contact for booking.
Small hospitals and nursing homes
An outsourcing pack with rate card, reporting method and transport notes, addressed to the administrator.
TPAs and corporate health desks
The empanelment tracker, and a proposal for employers' health desks.
Who it is for
This is written for these medical imaging centres.
- Standalone multi-modality imaging centres
- Hospital-linked imaging and radiology departments
- Imaging chains with several branches
- Centres strong in women's imaging
- Orthopaedic and sports imaging specialists
- Cancer and PET-CT imaging centres
- Teleradiology reporting providers
- Mobile and camp imaging services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for medical imaging centres
- 1
List the scans, the radiologists and the unanswered hours
We note the modalities and radiologists, the hours, who refers today and the hours when the phone goes unanswered.
- 2
Fix the front desk
Booking, prep notes and callbacks follow one routine, whichever scan the caller asks for.
- 3
Write a page for each scan and each reason
Scan and reason pages, branch profiles and the referrer pack.
- 4
Reach referrers
Orthopaedic, gynaecology and physician clinics get visit notes and message texts, and patients with a prescription see search ads.
- 5
Watch the referrers
The scan count by doctor is read for clinics whose numbers have fallen, and a note is drafted for each.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions medical imaging centres ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you get us referrals from doctors?
Can we advertise scan prices?
We are already listed as a CT or MRI centre. Is this different?
Do you see scans or reports?
Do you help with TPA empanelment?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.