Orthodontic clinics · Lead generation
Bring in the families and adults who are ready to ask about braces or aligners.
Lead generation for an orthodontic clinic means drawing the enquiry of a parent comparing clinics for a teenager, the adult weighing aligners, and the case a dentist sends over. GullySales works on the pages, enquiry routes and source records that show which of these end in a started treatment.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthodontic clinics
Where it usually goes wrong, and what we would do.
“A parent and an adult arrive with different questions”
The parent of a teenager wants to know who the specialist is and whether braces suit the child's age. The working adult wants to know if aligners will do and what an instalment looks like. A single form for both leaves the desk without the detail each person needed to be heard.
“A dentist's referral is a lead nobody counts”
When a general dentist sends a crowded-teeth case, it arrives as a phone call and goes unlogged. Without a record against the dentist's name, you cannot say which dentists keep your chairs full or which have gone quiet.
“Vague pages draw the wrong enquiries”
A page that says only smile makeover attracts people wanting whitening or crowns. Pages that name braces, aligners and early treatment send the desk the people your doctor treats.
“A booked consultation is the lead, a form fill is not”
A name typed into a form and never called back is a lost enquiry. Counting consultations booked, instead of forms received, shows where real leads come from.
What we do
What we deliver for orthodontic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Treatment-specific enquiry pages
Separate pages for braces, aligners, children's early treatment and adult treatment, each with its own enquiry route and the questions that group asks.
Result: Each enquiry arrives already labelled with the treatment the person asked about.
An enquiry form built for the desk
A short form that asks the age group, the treatment of interest and a convenient time to call, so the first call starts with the right questions.
Result: The desk can open the first call knowing who is on the line and what they want.
A register of referring dentists
A simple log of each dentist who sent a case, the date and what happened next, with a prompt to write back.
Result: A list showing which dentists send cases and which have stopped.
Source tags on every route in
Phone, WhatsApp, the Google profile, the website form and a dentist's note each get their own tag at the point of booking.
Result: Every consultation carries a source you can read back later.
A count of consultations and starts by source
Enquiries, consultations booked and treatments started, set against the baseline taken before work began.
Result: One sheet showing which sources bring patients who actually begin.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these orthodontic clinics.
- Orthodontist-owned standalone braces and aligner clinics
- Dental clinics with a visiting orthodontist
- Multi-chair orthodontic practices with a manager at the desk
- Aligner-focused clinics for working adults
- Paediatric and early-interceptive orthodontics practices
- Orthodontists working inside multi-speciality dental chains
- Clinics that serve students and families near colleges and schools
- Orthodontists who also handle jaw and bite corrections with oral surgeons
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which source brings the best orthodontic patients?
Can we run offers to get more enquiries?
Should we pay dentists for sending patients?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for orthodontic clinics
Everything else we would do for you.
Closest to this: leads and follow-up
Also for orthodontic clinics
Or start from the overview: sales and marketing for orthodontic clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.