Orthodontic clinics · Healthcare
Be the orthodontist a parent calls once the family dentist says braces.
A parent notices a teenager hiding a smile in school photographs and asks the family dentist, who says the teeth need an orthodontist. That night the parent searches braces near me, opens four profiles and calls the one that picks up.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
An orthodontic clinic straightens teeth and corrects the bite with braces, aligners and retainers, in treatment that runs for many months. Marketing brings a teenager's parent or a working adult in. Sales is the case discussion, the fee and EMI conversation, and the follow-up with patients who wanted time to think. GullySales prepares the pages and scripts for both, worded for the advertising rules that apply to dentists.
Orthodontics is a planned purchase worth a large sum, paid over many months, and it starts with a referral and ends with a family deciding at the dinner table. The first call, the written treatment plan and the reply to a patient who says they will think about it are where a family either decides or drifts to another clinic.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How orthodontic clinics are chosen.
A parent of a teenager and an adult who wants aligners behave differently. The parent starts with the family dentist's advice and then compares orthodontists on Google, looking at before-and-after photographs, though advertising rules limit what a clinic may show. The working adult searches for clear aligners, watches reels, and compares monthly instalments.
Both want the same things before booking: who the specialist is, whether the clinic offers both metal braces and aligners, what the first consultation costs, and whether the fee can be split into EMI. A fee hidden behind 'call for details' sends the comparison shopper to a clinic that gives a range and invites them to confirm it in person.
General dentists are the quiet second route. A dentist who finishes a filling and sees crowded teeth sends the patient to an orthodontist they trust. The dentist wants the patient back happy and a clear letter about the plan.
The problem
What usually goes wrong for orthodontic clinics.
What owners tell us on the first call, in their words.
“People ask the price and then vanish”
The consultation ends with an estimate on paper. The patient takes it home, compares it with two other clinics, and nobody from our side calls again.
“Teenagers start treatment and drop out in the middle”
Missed monthly adjustments push the plan back, and the parent blames the clinic when the final result is delayed.
“Aligner brands are everywhere and patients arrive with half-knowledge”
People have seen an Instagram offer for aligners at a very low price and cannot tell which cases suit aligners and which do not.
“Our referrals from general dentists have dried up”
We send no updates about the patient, so the dentist stops sending cases and starts sending them to the clinic that writes back.
“We cannot show our results the way patients expect”
Medical advertising rules limit before-and-after images and claims, so the pages say very little about results.
“EMI and payment questions slow down the decision”
The front desk does not explain instalments the same way twice, and the patient leaves unsure what the total is.
What we do
What we do for orthodontic clinics.
Everything included for orthodontic clinics.
A page for each treatment and each age group
Plain pages for braces, aligners, children's early treatment and adult treatment, with who the specialist is, how the doctor describes the length of treatment, and what is explained at the first visit.
A first-consultation script and fee conversation
A short guide for the desk and the doctor on how to describe the treatment plan, fee range and EMI options in the same way each time, with a written summary handed over.
Undecided-patient follow-up
A record of every consultation, the plan offered and the reason for hesitation, with polite follow-up messages sent only to patients who agreed to be contacted.
Referral loop for general dentists
A one-page note to send back to every referring dentist after the first visit, and a simple way for the dentist to refer a patient by phone or form.
Recall for adjustments and retainers
Reminder messages tied to the treatment calendar, with a rule for contacting the parent when a teenager misses an appointment.
A starts record against the baseline
Enquiries by source, consultations booked, plans accepted and the reasons patients gave for not starting, recorded against the baseline taken before work began.
How the result is measured
- Enquiries by source and by treatment asked about
- Consultations booked from enquiries
- Treatment plans accepted against plans offered
- Reasons given by patients who did not start
- Referrals from dentists, by dentist
- Missed adjustments caught by recall
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for orthodontic clinics
Each has its own page: what it involves for orthodontic clinics, what you get, and what it is measured on.
- Lead generationBring in the families and adults who are ready to ask about braces or aligners.
- SEOAppear when a parent searches for braces and the adult searches for aligners.
- Local SEOShow up on the map when a family nearby searches for an orthodontist.
- Social media marketingPost what a parent or adult wants explained, inside the limits your council sets.
- Content marketingWrite the answers a parent wants before they book, in the doctor's own words.
- Buyer personasWrite down who is deciding: the parent, the teenager, the adult or the dentist.
- CRMKeep one record for every enquiry, from first call to the last retainer check.
- Follow-up systemsFollow up the family that went home to think, and the teenager who missed a visit.
- WhatsApp marketingAnswer the parent on WhatsApp the way they already ask, and keep the thread tidy.
- Digital marketingPut search, social, referrals and the website to work on one goal: started treatments.
- WebsitesBuild a website that tells a parent who the specialist is and what happens next.
Worth a page and a campaign of their own
Metal and ceramic braces · Clear aligners · Early interceptive treatment for children · Retainers and retention follow-up · Adult orthodontics before crowns or implants · Jaw and bite correction planning with surgeons · Orthodontic second opinions · Fee plans and EMI explained at the first visit
Priority campaigns
Campaigns for what orthodontic clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Search campaign for braces and aligners in your locality
Ads and pages aimed at braces near me and aligners in a named area, with an honest fee range and a booking form for a consultation.
School-holiday treatment starts
A message to parents on your list ahead of the school holidays, when a teenager has free days for the early visits.
Aligner campaign for working adults
Instagram and Google ads that explain which cases suit aligners and which need braces, with a link to book a screening visit.
Dentist introduction pack
A short document for general dentists in your catchment about the cases you accept, how referrals are communicated and how the dentist stays in the loop.
Wedding-date smile consultation
A page and a few messages for families with a wedding or big event on the calendar, stating plainly what can and cannot be done in the time left, and avoiding any promise.
Beyond search
Where we reach buyers of orthodontic clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
General dentists and paediatric dentists
A dentist who spots crowding during a filling decides where the child goes. A referral note and a template for sending news of the case back keep your clinic the one that dentist names.
Schools and college hostels
A health talk or poster on dental care that does not diagnose and does not invite students or parents to book.
Aligner-curious adults on Instagram
Reels and posts that explain treatment in plain words, within what advertising rules allow.
Family and friends of existing patients
A plain card with the clinic's address and booking number for a happy patient or parent who offers to pass it to a friend. No reward is offered and nobody is pressed.
Local parent communities
Short pieces for parent groups and school newsletters that the doctor offers as information and not as an advertisement.
Who it is for
This is written for these orthodontic clinics.
- Orthodontist-owned standalone braces and aligner clinics
- Dental clinics with a visiting orthodontist
- Multi-chair orthodontic practices with a manager at the desk
- Aligner-focused clinics for working adults
- Paediatric and early-interceptive orthodontics practices
- Orthodontists working inside multi-speciality dental chains
- Clinics that serve students and families near colleges and schools
- Orthodontists who also handle jaw and bite corrections with oral surgeons
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthodontic clinics
- 1
Read the consultation records
We look at where patients come from, how many consultations turn into starts, and what happens to the rest.
- 2
Standardise the fee conversation
One way of describing the plan, the range and the EMI, written down and tested at the desk.
- 3
Write the braces, aligner and age-group pages with the doctor
Treatment and age-group pages, plus the referral note for general dentists.
- 4
Run the follow-up
A record of undecided patients, message wording that answers each stated doubt, and reminder wording for adjustment visits.
- 5
Count who actually started treatment
Enquiries, consultations and starts by source, so spend follows the sources that bring patients who begin.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions orthodontic clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we show before-and-after photographs?
Should an orthodontic clinic publish its fees?
Are ads worth it for braces and aligners?
Can you follow up with patients who only came for a consultation?
Will you handle aligner brand claims on our page?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.