Orthodontic clinics · Digital marketing
Put search, social, referrals and the website to work on one goal: started treatments.
Digital marketing for an orthodontic clinic is the combined use of search, maps, social media, messaging and the website to bring in consultations. GullySales plans the mix with you and reads the results by started treatment, not by clicks.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthodontic clinics
Where it usually goes wrong, and what we would do.
“Clicks do not straighten teeth”
A campaign can show enquiries and still fill no chairs if the people were never right for the clinic. Counting plans accepted, not visits to the website, keeps spend honest.
“Paid search suits planned purchases”
A family comparing orthodontists and an adult searching for aligners both act on intent. Ads pointing to a treatment page with a fee range suit them. Advertising rules for dentists differ by profession and state, so check wording with your own council or adviser.
“A referral-led practice should not start with ads”
If the bulk of cases come from general dentists, the first spend belongs on the referral note and letters back. Ads may follow once those are working.
“Every channel needs the same story”
A parent who sees one fee range on an ad and another at the desk loses confidence. The same treatment names, ranges and wording should appear on every channel.
What we do
What we deliver for orthodontic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan from your records
A short plan that uses your enquiry sources to decide which channels to start with and which to leave.
Result: A plan you can read in one sitting.
Search ads and landing pages
Ads for braces and aligners by locality, each linked to a page that matches the promise and carries a booking route.
Result: Ad groups and pages that agree with each other.
A measurement sheet
Enquiries, consultations booked, plans accepted and reasons for not starting, recorded against the baseline taken before work began.
Result: One sheet that reads from enquiry to start.
A consistent wording sheet
The treatment names, fee-range wording and booking steps used across ads, posts and the website.
Result: A single source for the desk and for us.
A spend review
A review of each channel's cost against started treatments, with a recommendation to continue, change or stop.
Result: A decision list the owner can act on.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these orthodontic clinics.
- Orthodontist-owned standalone braces and aligner clinics
- Dental clinics with a visiting orthodontist
- Multi-chair orthodontic practices with a manager at the desk
- Aligner-focused clinics for working adults
- Paediatric and early-interceptive orthodontics practices
- Orthodontists working inside multi-speciality dental chains
- Clinics that serve students and families near colleges and schools
- Orthodontists who also handle jaw and bite corrections with oral surgeons
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What budget do we need?
Is digital marketing worth it if dentists send the bulk of cases?
Do you promise more patients?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for orthodontic clinics
Everything else we would do for you.
Closest to this: strategy and research
Also for orthodontic clinics
Or start from the overview: sales and marketing for orthodontic clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.