Orthodontic clinics · Social media
Post what a parent or adult wants explained, inside the limits your council sets.
Social media marketing for an orthodontic clinic means posts and reels that explain treatment in plain words to the adult weighing aligners and the parent preparing a teenager. GullySales plans the topics, drafts the wording for the doctor to approve and tracks the enquiries that arrive.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthodontic clinics
Where it usually goes wrong, and what we would do.
“Adults watch reels, parents watch the clinic's page”
A working adult meets orthodontics on Instagram reels and short videos. A parent is more likely to open the clinic's profile after a dentist's advice. The two need different posts, not one feed trying to please both.
“Before-and-after pictures are the obvious post and the risky one”
Social media rewards transformation images, but advertising rules for dentists restrict them, and consent matters. Check your own council or adviser before any such post, and build the feed on explanation instead.
“A teenager's own account is a channel of its own”
Teenagers may see the clinic's posts before their parents do. Posts for a younger audience must still be worded for a parent to read over their shoulder, with no pressure on the child.
“Aligner humour and trends can mislead”
A viral clip about straightening teeth at home can create expectations the doctor then spends the consultation correcting. A post that states what a specialist assessment involves is the more useful reply.
What we do
What we deliver for orthodontic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A topic list approved by the doctor
Subjects such as how a first visit goes, what a retainer is for and what happens at an adjustment visit, each marked as approved before drafting.
Result: A list of subjects the doctor has already cleared.
Draft posts and reel scripts
Short wording for posts and spoken scripts for reels, written in plain language and passed to the doctor for edits.
Result: Drafts ready for the doctor's approval, without clinical claims.
A consent and photograph rule
A one-page rule on when a patient's image, voice or name may appear, requiring written consent and professional approval.
Result: A written rule the desk can point to when someone asks.
Comment and message handling
Wording for replies to questions that arrive as comments or direct messages, moving any clinical question to a consultation.
Result: Replies that stay polite and never give a diagnosis.
Enquiries traced to posts
A way of tagging booking requests that came from social media so the desk records them at the source.
Result: A count of consultations that began on social media.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these orthodontic clinics.
- Orthodontist-owned standalone braces and aligner clinics
- Dental clinics with a visiting orthodontist
- Multi-chair orthodontic practices with a manager at the desk
- Aligner-focused clinics for working adults
- Paediatric and early-interceptive orthodontics practices
- Orthodontists working inside multi-speciality dental chains
- Clinics that serve students and families near colleges and schools
- Orthodontists who also handle jaw and bite corrections with oral surgeons
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post patient photographs?
Which platform comes first?
Do you run the account for us?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for orthodontic clinics
Everything else we would do for you.
Closest to this: content and social
Also for orthodontic clinics
Or start from the overview: sales and marketing for orthodontic clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.