Sleep study centres · Lead generation
Fill the beds with patients who arrive with a slip and understand the night ahead.
Lead generation for a sleep study centre means producing booked nights from two different people: the physician who writes the referral and the spouse who searches after watching a partner stop breathing in bed. GullySales works on the pages, the referrer outreach and the enquiry record that connect both of them to an open bed.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
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For sleep study centres
Where it usually goes wrong, and what we would do.
“The physician and the spouse need different messages”
The physician wants a clear report and a patient who is looked after. The spouse wants to know what the night involves and whether the sleeper can go home in the morning. One message for both reads as brochure copy to each, so each gets its own page and its own route in.
“An empty bed cannot be sold the next day”
A bed unused on a Tuesday is gone for good, unlike a clinic slot that can be pushed to Wednesday. Lead generation should start from the roster, aim at the nights that are empty, and leave the already full Saturdays alone.
“A phone enquiry about price is still a lead”
Someone who rings to ask the cost of a sleep study has already decided something is wrong. If the call ends on a figure, that decision is wasted. The desk needs to explain the night, note the caller and offer a slot before the line goes dead.
“A referral without a name goes nowhere”
When a slip arrives with the physician's name missing or illegible, the centre loses the one fact that tells it whom to visit next. Capture the referrer at the first call, even if the caller has to read it from the slip.
What we do
What we deliver for sleep study centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page that explains the night
Arrival, wires, the technician in the next room, morning departure and the price, written for a spouse reading late in the evening.
Result: A page the front desk can send by link in the middle of a call.
A search page for each reason to test
Snoring, breathing pauses, daytime sleepiness, restless legs and a child who snores each get a page saying who should be tested and who should see a doctor first.
Result: Every page ends in one clear step, a callback request.
A referrer sheet and visit list
One sheet with the studies you run and a sample report with details removed, plus a list of pulmonologists and ENT surgeons by locality.
Result: A list of named doctors and a sheet to leave with each.
An enquiry record for every channel
Calls, WhatsApp messages and form fills written into one place with the reason, the slot offered and a callback date.
Result: Any enquiry can be traced from first contact to a booked night or a stated reason for no.
A roster-aware push
Messages to past enquirers and referrers about the nights that are open, with the price shown.
Result: The offer matches the beds that are empty, not the ones already booked.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these sleep study centres.
- Standalone sleep laboratories with overnight beds
- Sleep labs inside multispeciality hospitals
- Pulmonology and chest clinics with a sleep room
- Neurology centres that study sleep disorders
- Home sleep apnoea testing providers
- Paediatric sleep study services
- Sleep labs attached to CPAP supply and support
- Corporate and transport-sector sleep screening programmes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which should we chase first, doctors or families?
Can we run ads for a sleep study?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for sleep study centres
Everything else we would do for you.
Closest to this: leads and follow-up
Also for sleep study centres
Or start from the overview: sales and marketing for sleep study centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.