Sleep study centres · Social media
Post what the night looks like, so a nervous family stops guessing and starts asking.
Social media marketing for a sleep study centre means short explainers on Instagram, Facebook and YouTube that make an unfamiliar test look ordinary. GullySales works on the content plan, the scripts and the routine of replying to messages that come in from the posts.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For sleep study centres
Where it usually goes wrong, and what we would do.
“Fear is the thing being sold against”
People do not fear the result as much as the wires, the strange bed and being watched. Posts that show the room and name the steps remove the picture the reader has made up.
“The sharer is not the patient”
A spouse sends a post to the snorer on WhatsApp with a note. Posts that are easy to forward, short and calm and free of scare, travel further than a post written for the person who has not yet admitted a problem.
“Doctors watch too”
Pulmonologists and ENT surgeons see what a centre posts. A feed that is plain, correct and signed by a sleep physician speaks to them as much as to families, and a sales-heavy feed does the reverse.
“Patients cannot appear”
No patient may be filmed or photographed during a study, and consent forms for any shoot are for your own adviser to settle. The feed works from the room, the equipment and the physician's explanations.
What we do
What we deliver for sleep study centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A content plan around questions families ask
Topics drawn from calls and the front desk's notes: what to wear, whether to bring a partner, what the wires feel like.
Result: A list of post topics each linked to a real question from your desk.
Short scripts for the sleep physician
Plain-spoken scripts of a minute or less for a phone camera, covering snoring, pauses and daytime tiredness.
Result: Scripts the physician has read and approved.
A room walk-through
A recorded tour of the bedroom, the monitor room and the entrance, with no patients present.
Result: One video usable on every platform and the website.
A reply routine for messages
Standard answers to the questions that arrive in direct messages, with a handover to the desk for booking.
Result: Every message from a post is logged with its outcome.
A forwardable post set
Posts shaped for WhatsApp sharing between spouses and family members.
Result: A set of images and captions made to travel in chat.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these sleep study centres.
- Standalone sleep laboratories with overnight beds
- Sleep labs inside multispeciality hospitals
- Pulmonology and chest clinics with a sleep room
- Neurology centres that study sleep disorders
- Home sleep apnoea testing providers
- Paediatric sleep study services
- Sleep labs attached to CPAP supply and support
- Corporate and transport-sector sleep screening programmes
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters most for a sleep lab?
Can we show before and after results?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for sleep study centres
Everything else we would do for you.
Closest to this: content and social
Also for sleep study centres
Or start from the overview: sales and marketing for sleep study centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.