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Super-speciality hospitals · Social media

Use social media to explain conditions plainly and to be known to referring doctors.

Social media for a super-speciality hospital is education and recognition, since a family seldom chooses a transplant unit from a post. GullySales plans the content with your doctors, keeps it within the rules, and watches who actually reads it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of hospitals at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for super-speciality hospitals

Sales and marketing for super-speciality hospitals, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For super-speciality hospitals

Where it usually goes wrong, and what we would do.

  • “Nobody books surgery from a reel”

    A family uses social media to learn what a procedure involves and to check that the hospital is real, active and staffed. Posts that explain a condition serve that need better than posts that celebrate the building.

  • “Referring doctors follow the hospital on professional channels”

    A physician reading about a new unit or a visiting specialist forms an impression of the team. A professional presence on the channels doctors use supports the referral relationship.

  • “Awareness days give a reason to speak”

    Heart, kidney, liver and cancer awareness days are moments when families look for information. A post prepared with the doctor, in a regional language as well, reaches people who skip English pages.

  • “Patient privacy limits what can be shown”

    A smiling patient after surgery looks like a gift to a marketer and is a problem under council advertising rules. Content has to teach and introduce, and never present a patient or a result.

What we do

What we deliver for super-speciality hospitals.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan built with your doctors

    Topics drawn from questions families ask the coordinator, each drafted for the treating doctor to approve before posting.

    Result: You can read the plan and see which doctor signed off each post.

  2. Explainer posts in English and regional languages

    Short posts on warning signs, preparation for a procedure and what a stay involves, adapted for the languages your patients speak.

    Result: Posts exist in the languages the coordinator hears on calls.

  3. Doctor introduction posts

    Posts presenting a surgeon's training and area of work, using only facts the doctor confirms and avoiding comparisons or superlatives.

    Result: Each post lists facts that the doctor has checked.

  4. Awareness-day calendar

    The days relevant to your units, with a post prepared for each and a booking route for people who want to know more.

    Result: The calendar names the post and the owner for each day.

  5. Comment and message handling

    A short guide for the desk on answering comments and messages, moving medical questions to a consultation and never advising on a case in public.

    Result: The desk has a written reply for each common question.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these super-speciality hospitals.

  • Cardiac and cardiothoracic super-speciality centres
  • Neurosciences hospitals for brain, spine and stroke
  • Transplant centres for kidney, liver and bone marrow
  • Oncology hospitals with surgery, radiation and medical oncology
  • Gastro-science and liver institutes
  • Hospitals attached to a super-speciality medical college
  • Corporate tertiary care hospitals in metro cities
  • Regional super-speciality hospitals drawing patients from several districts

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the hospital run paid social ads?
For awareness and health camps, but medical advertising rules differ by state and profession, and platforms have their own rules for health content. Check both before spending anything.
Can doctors post their own case stories?
No patient story, scan or photograph goes out with our help. Council rules on advertising apply to doctors too, so each doctor should confirm with their own council or adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for super-speciality hospitals

Everything else we would do for you.

Closest to this: content and social

Also for super-speciality hospitals

Or start from the overview: sales and marketing for super-speciality hospitals.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need