Super-speciality hospitals · Healthcare
Be the hospital a physician names when a patient needs more than their town can offer.
A physician in Hassan has a patient with a brain tumour on the scan. The physician does not search online but rings the neurosurgeon they trained with, or the one whose name came up at the last medical association meeting.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A super-speciality hospital treats the conditions that district hospitals send onward, such as heart surgery, neurosurgery, transplants and cancer care, for patients who travel to reach it. Its patients arrive by referral and by research. GullySales prepares condition pages, referral records and a reply routine for out-of-town families, and tracks the estimates that go quiet.
The patient's family books a train to Bengaluru. If your hospital is not the name in that physician's head, the family does not reach your website.
The other half of the work happens on a phone in a hospital corridor. A family told to seek a second opinion searches the condition and the surgeon's name, reads the reviews, and messages three hospitals the same night. The one that replies first with a person who can discuss the case, the estimate and where relatives can stay is the one they weigh most.
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How buyers decide
How super-speciality hospitals are chosen.
Referral is the main route to admission. The referring physician, the family doctor, the nursing home that cannot manage a case or the diagnostic centre that spotted something on a scan names the hospital, and the family follows. Referrers choose on the surgeon's reputation, how quickly the case is accepted, and whether they get a letter back afterwards.
Families who research for themselves look for the unit and the surgeon, not the hospital. They search by condition and by doctor, check training and how long the team has worked in the area, compare estimates by WhatsApp, and ask whether the insurer's cashless approval will work. A family from another district asks the practical questions early: where to stay, how to reach, who will meet them.
For high-cost treatment the decision is slow and shared by a large family. A second opinion is expected, and treating it as a threat loses the patient.
The problem
What usually goes wrong for super-speciality hospitals.
What owners tell us on the first call, in their words.
“Our best surgeons are known to doctors but invisible to families”
A cardiac surgeon with a name in the profession has a hospital page that lists a title and a photograph. Families searching for the operation do not find the unit.
“We do not know which referrers send us patients”
Referral sources are written in a register by a coordinator, if at all. Nobody has seen which physicians stopped sending cases or why.
“Out-of-town families get a different answer from each person they call”
The patient coordinator, the helpdesk and the billing counter quote different estimates. The family stops trusting all three.
“A second opinion visit does not become a surgery”
The patient comes, hears the plan and goes home to think. No one calls again, and the surgery is done elsewhere.
“Travelling families cannot work out where to stay or how to reach us”
The website gives the address and not the nearest railway station, a lodge relatives can afford, or the way from the airport.
“Cashless cases are lost to paperwork delay”
The pre-authorisation request waits in a queue while the family waits on a bed. A competitor with a quicker insurance desk takes the patient.
What we do
What we do for super-speciality hospitals.
Everything included for super-speciality hospitals.
Condition and procedure pages built around the unit
A page for each condition treated at super-speciality level, with the unit's doctors, the route from first visit to treatment, and plain answers to what families ask before a decision.
A register of referring doctors, and the letter back
Every referring physician, hospital and diagnostic centre, with cases sent, cases accepted and a template for the letter back to the referrer.
One coordinator for families from outside
A single point of contact, a shared set of answers on estimates and stay, and a record of each family's questions, from first message to the day they arrive.
Travel and stay pages
Directions from the railway station, bus stand and airport, nearby lodges and guest houses for relatives, and a note on food and visiting hours.
A note after the second opinion
A summary of what was discussed and whom to call, with a check-in from the coordinator for patients still deciding.
Counts against the starting point
Enquiries by condition and source, referrals by doctor, second opinions against admissions, and reply time, set against figures recorded before work began.
How the result is measured
- Enquiries by condition and by source
- Referrals by physician, hospital and diagnostic centre
- Second opinions booked against surgeries done
- Reply time to out-of-town enquiries
- Cashless pre-authorisations raised and approved
- Reviews that name coordination, billing or waiting
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for super-speciality hospitals
Each has its own page: what it involves for super-speciality hospitals, what you get, and what it is measured on.
- Lead generationBring in the cases your surgeons treat best, from referrers and families alike.
- SEOLet a family searching a condition and a surgeon's name land on your unit's page.
- Local SEOMake the hospital easy to find, reach and trust for the family standing outside the gate.
- Social media marketingUse social media to explain conditions plainly and to be known to referring doctors.
- Content marketingWrite what a family and a referring physician would ask before choosing your unit.
- Buyer personasWrite down who decides: patient, family elder, referring physician or insurer.
- CRMKeep every family, referrer and estimate in one record that the whole desk can open.
- Follow-up systemsCall back the family that took an estimate home, before another hospital does.
- WhatsAppAnswer the family's late-night WhatsApp message with a person who knows the case.
- Digital marketingJoin search, the website, referrals and the coordinator desk into one plan for each unit.
- WebsiteGive each unit a page, each doctor a profile and each family a clear next step.
Worth a page and a campaign of their own
Cardiac surgery and angioplasty · Neurosurgery and stroke care · Kidney, liver and bone marrow transplant · Cancer surgery and chemotherapy · Gastro and liver surgery · Robotic and minimally invasive surgery · Second-opinion consultations · Patient coordination for out-of-town families
Priority campaigns
Campaigns for what super-speciality hospitals most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Referring physician programme
Visits and a short case-update note to physicians and nursing homes in the districts you draw from, with a number that reaches a coordinator, not a switchboard.
Second opinion searches
Search ads and pages for second-opinion searches in your main specialities, saying what the visit includes and which documents to bring. Ad wording follows the rules for medical advertising that apply to you, which your adviser checks.
Scan and pathology centres in nearby towns
A clear way for centres to send findings that need super-speciality care and to book the consultation, with no payment or other benefit to the centre for referring.
Public lectures and health camps
Talks by your surgeons for associations and employers on warning signs and screening, with a plain booking route after the talk.
Beyond search
Where we reach buyers of super-speciality hospitals, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Physicians and nursing homes in feeder districts
The towns your patients already travel from, mapped, with the physicians and hospitals in each so introductions can be written.
Diagnostic and scan centres
They see the first abnormal report, and need to know which documents your unit wants with a referral so a case arrives complete.
Insurers, TPAs and government scheme desks
Empanelment documents and the contact list, organised so renewals and approvals have a named person.
Patient support groups and associations
For conditions with active patient groups, such as dialysis or cancer support, a respectful presence prepared with your doctors' approval.
Employers with large workforces
HR heads, approached about executive health checks and the route to treatment if a screening finds something.
Who it is for
This is written for these super-speciality hospitals.
- Cardiac and cardiothoracic super-speciality centres
- Neurosciences hospitals for brain, spine and stroke
- Transplant centres for kidney, liver and bone marrow
- Oncology hospitals with surgery, radiation and medical oncology
- Gastro-science and liver institutes
- Hospitals attached to a super-speciality medical college
- Corporate tertiary care hospitals in metro cities
- Regional super-speciality hospitals drawing patients from several districts
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for super-speciality hospitals
- 1
Talk to the people who run the units
The medical director and the person who handles patient coordination tell us where referrals come from and where families drop.
- 2
Note the starting figures
Enquiries by condition and source, referrals by doctor and the step from consultation to treatment, recorded before work starts.
- 3
Fix the coordinator desk
One routine for estimates, stay information and follow-up so every family hears the same thing.
- 4
Build condition pages and referrer outreach
Pages for the units that need patients, a register of referrers and the visit plan that goes with it.
- 5
Compare unit by unit
Results set against the starting figures, with effort moving to where referrals have slipped.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
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Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions super-speciality hospitals ask before they call.
Not here? More answers, or ask on WhatsApp.
Does a super-speciality hospital need online marketing at all?
Can you advertise surgery outcomes or success rates?
How do you help us with referring doctors?
Do you handle international patients?
Will you put patient stories on our website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.