Surgical hospitals · Digital marketing
Spend on the few channels that reach a family choosing where an operation happens.
Digital marketing for a surgical hospital is the combined plan across search, the Maps listing, the website, ads, WhatsApp and referral outreach. GullySales builds the plan around your operations, your surgeon time and the way families and doctors choose.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For surgical hospitals
Where it usually goes wrong, and what we would do.
“Channels are chosen by who decides”
A family choosing a hospital searches and asks relatives. A referring doctor is reached by a visit and a card. A cashless list is reached through an insurer desk. A plan that treats them all as one audience wastes effort on each.
“Spend should follow free theatre time”
An advert for an operation your surgeon cannot fit in this season sends families to a desk that cannot say yes. Planning ad spend with the theatre schedule means enquiries meet open capacity.
“The plan needs the desk, not only the agency”
A family that clicks an advert and meets a slow reply is a cost with no gain. The hospital's call handling, estimates and second-opinion route are part of the marketing, and they get fixed first.
“Measurement must reach the operation”
Clicks and calls are the beginning. A plan that tracks enquiries to consultations to operations, by source, shows which channel brings surgery and which brings only calls.
What we do
What we deliver for surgical hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan by decision-maker
A one-page plan stating which channel reaches families, referring doctors and insurer desks, and who runs each.
Result: Each channel has a purpose and an owner.
A starting record
The current enquiries, consultations and surgeries by source, taken from desk records before any new work.
Result: Later results are compared with a written starting point.
Paid search for chosen operations
Google Ads for the operations with theatre time, sent to their procedure pages with call tracking.
Result: Every ad group lands on a page about that operation.
A review of the whole enquiry route
A walk through of call handling, estimates, second opinions and the emergency route, with fixes listed.
Result: A list of faults found and the fix for each.
A decision log
A record of what was tried, what the numbers showed and what changed as a result.
Result: Anyone new to the hospital can read why each choice was made.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these surgical hospitals.
- General and laparoscopic surgery hospitals
- Surgical hospitals focused on urology and kidney stones
- Gastro and bariatric surgery hospitals
- Plastic, reconstructive and cosmetic surgery hospitals
- Vascular and proctology surgical centres
- Women's surgery and gynaecology-led hospitals
- Multi-specialty surgical hospitals run by a group of surgeons
- Surgical hospitals with an emergency casualty and ICU
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which channel should we start with?
What should we spend?
Do rules on medical advertising apply to digital channels?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for surgical hospitals
Everything else we would do for you.
Closest to this: strategy and research
Also for surgical hospitals
Or start from the overview: sales and marketing for surgical hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.