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Aesthetic, hair and cosmetic clinics · Reputation management

One angry review about a result is read by every patient comparing you.

Reputation management for an aesthetic clinic is watching and answering what patients say in public about a result they paid for from savings. GullySales monitors the reviews and forum threads, drafts replies that never confirm who was a patient, and reports what keeps coming back.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of aesthetic, hair and cosmetic clinics at work in India

What reputation management means

Reputation management is watching what is said about your business across Google, social media and review sites, and responding to it before it changes a buyer's mind. GullySales monitors mentions, drafts responses to negative reviews and flags recurring complaints back to your team.

Also for aesthetic, hair and cosmetic clinics

Sales and marketing for aesthetic, hair and cosmetic clinics, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For aesthetic, hair and cosmetic clinics

Where it usually goes wrong, and what we would do.

  • “Replying to a review can itself be the complaint”

    Naming a treatment or a date in a public answer confirms that person was your patient. Confidentiality and your doctor's registration both sit behind that reply, so it is drafted and approved before posting.

  • “Transplant results are argued on forums, not on Google”

    Men compare graft counts and photographs in long threads months after surgery. Your clinic is discussed there whether or not anybody from it is reading.

  • “The unfinished package becomes the review”

    A patient who bought six laser sittings, missed two and saw half a result writes about the money. Chasing that missed sitting is reputation work before it is service work.

What we do

What we deliver for aesthetic, hair and cosmetic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Alerts on the clinic, the doctors and each branch

    Watches on search, Google reviews, Practo, JustDial and the forums where hair and skin results get picked apart, so you read it before a patient quotes it.

    Result: You hear about it in hours rather than in a consultation.

  2. Reply templates cleared for confidentiality

    Answers to the recurring complaints about cost, pain, downtime and results, written so they never confirm treatment details, and approved by your doctor once.

    Result: A bad review gets a same-day reply that costs nobody their registration.

  3. A review request timed to the result, not the bill

    The ask goes out when the patient can see the change, which for a transplant is months after surgery rather than on the day they pay.

    Result: Reviews describe the outcome instead of the reception desk.

  4. Package and follow-up gaps closed

    Missed sittings chased, maintenance sittings offered and abandoned courses restarted, because a good share of result complaints begin as an unfinished package.

    Result: Fewer patients reach the review stage feeling short-changed.

  5. A summary of what was said

    Every mention found, what was replied, and the complaint that came back three times this quarter, set against the baseline from the first conversation.

    Result: The same problem stops arriving every month.

How the result is measured

  • Average rating
  • Response time to reviews
  • Negative mentions resolved

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online reputation management page

What to do with each review

How to answer each kind of review an aesthetic clinic gets.

Praise from a patient
Thank them without naming the treatment, the date or the doctor's work on them. Replying with detail confirms they were a patient, so keep it to the experience and let them describe the rest.
A complaint about price or the package
Do not state the price or what they bought in public. Invite them to call the clinic manager, and inside the clinic check whether the cost, the number of sittings and the refund terms were written down before payment.
A review saying the result was not what they expected
Never argue the result in public or confirm it was your patient. Offer a private review with the doctor, and file the consultation notes and consent form so the conversation starts from the record.
A review about the counsellor or front desk
Reply in general terms and take the name to the clinic manager rather than posting about staff. Check whether the counsellor's explanation of sittings and maintenance matched what the doctor had said.
A forum thread or photo post that looks unfair
Do not reply as the clinic inside a forum thread about a named patient. Save screenshots, check the clinic's own records privately, and report the post to the platform only if it breaks that platform's rules.
A review about something outside your control
A delayed healing or a reaction to a product still reaches you. Say you are sorry they had a difficult time, invite them to contact the clinic, and have the doctor see them if they come back.

Who it is for

This is written for these aesthetic, hair and cosmetic clinics.

  • Hair transplant and hair restoration centres
  • Laser hair removal and skin laser clinics
  • Aesthetic medicine clinics offering injectables, peels and skin boosters
  • Cosmetic dentistry practices for aligners, veneers and smile design
  • Dental implant centres
  • Cosmetic and plastic surgery practices
  • Body contouring and non-surgical fat reduction clinics
  • Multi-branch aesthetic chains and franchise clinics
  • Doctor-led clinics that started inside a dermatology or dental practice

Not for

It is not the right fit if.

  • A patient has posted a complaint about a result and the clinic has not yet spoken to them in private, and a public reply now would make it worse.
  • You want negative reviews removed, which no reputation work can do and platforms do not allow.

How it works

How the reputation management work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Search your name as a stranger would

    We search the business, its main product names and the owner's name, on a phone and a laptop, and record what appears.

  2. 2

    Catalogue every mention

    Reviews, news, listings, social posts and forum threads are sorted into accurate and positive, accurate and negative, and wrong. Each group gets a different action.

  3. 3

    Agree the replies and the owner of each

    Replies are drafted and approved by you. Anything involving a refund, a clinical matter, a legal claim or a named employee goes to the right person in your business before anything is posted.

  4. 4

    Fix what you control

    Listings, profile details and your own pages are corrected, and pages worth ranking for your name are strengthened with accurate information.

  5. 5

    Monitor and report

    The agreed places are checked on the agreed schedule. The name search is repeated and compared with the first record.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
A patient is unhappy with the result and has posted photographs. What do we do?
Move it off the thread quickly. A short public line offering to review the case, with no clinical detail and no denial, then a call from the doctor who treated them. Arguing about the outcome where every future patient can read it is the worst option available.
Can we ask patients for reviews?
You can ask, and the wording matters. Asking for an honest review is not the same as offering a discount for a good one. Incentives run into both platform rules and the restrictions your doctors are registered under. Your council or adviser settles that line.
Can we thank a patient by name when they review us?
Safer to thank them without a name, a treatment or a date, because naming them in public can confirm they were a patient. Rules on patient confidentiality and advertising differ by state and body, so ask your own council or lawyer before you set a reply template.
A reviewer wrote in Hindi or Kannada. Should we reply in that language?
Yes, if someone at the clinic can write it properly. A short, polite reply in the reviewer's language reads as more genuine than English. Keep it general, keep treatment details out, and have the doctor or manager check the wording before posting.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for aesthetic, hair and cosmetic clinics.

All articles

More for aesthetic, hair and cosmetic clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for aesthetic, hair and cosmetic clinics.

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