Aesthetic, hair and cosmetic clinics · Social media

Instagram is where the decision starts and where your consent problem lives.

Social media for an aesthetic clinic is the reels, posts and direct messages where a patient first sees a result and first asks the price. GullySales plans the content around your treatments, takes consent for every patient shown, and staffs the messages where that price question lands.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of aesthetic, hair and cosmetic clinics at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for aesthetic, hair and cosmetic clinics

Sales and marketing for aesthetic, hair and cosmetic clinics, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For aesthetic, hair and cosmetic clinics

Where it usually goes wrong, and what we would do.

“Every face you post is a consent form you need on file”
A patient who agreed to a photograph in the clinic did not agree to a reel with thirty thousand views. Written consent naming where the image runs is what separates proof from a complaint.
“The comment asking cost in public is answered in private”
Quoting a figure under a reel starts a price war in your own comments. A short reply and a move to direct messages keeps the conversation and the case.
“A surgery clip sits close to a line two sets of rules draw”
Procedure footage and before-and-after grids run into both platform policy and the restrictions your doctors work under. What gets filmed is agreed with the doctor before the shoot.

What we do

What we deliver for aesthetic, hair and cosmetic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A content plan built on your treatment list
Reels, posts and stories mapped to hair, skin, aligner and implant cases, with the doctor answering the question patients ask most about each.
Result: Posting stops being whatever somebody photographed that week.
Consent taken and filed for every patient shown
A written form naming the images, the platforms and how long they may run, signed before the shoot, with a record you can produce later.
Result: You show real results without dreading the complaint.
Direct messages answered from saved replies
Wording for the rate question, the does-it-hurt question and the appointment request, with agreed hours and the enquiry logged into the CRM instead of the inbox.
Result: The midnight message becomes a booked consultation.
A bridal and festive run planned backwards from the date
Content scheduled so a patient sees the laser or aligner post early enough to finish the sittings before the wedding month.
Result: Enquiries arrive with time left to treat them properly.
Comment and message moderation rules
What gets answered publicly, what moves to a private thread and what gets hidden, written so the front desk is not deciding that alone at nine at night.
Result: Your comments stop being a price list a rival can read.
A report tied to enquiries, not followers
Saves, profile visits, direct messages and the enquiries traced back to them, reported against the starting baseline.
Result: You can tell whether the account is selling or performing.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a patient first meets an aesthetic clinic, and what to post for each place.

Instagram reels with the doctor: Have the doctor explain how a treatment is planned, who is and is not suitable, and what the first consultation covers. The single action is to message the clinic to book a consultation.
Instagram stories and highlights: Keep highlights for the questions patients ask most: does it hurt, how sittings are planned, aftercare and who takes the consultation. Ask the viewer to reply on the story to ask their own question.
YouTube, for the patient still comparing: Put the longer explanations here, such as how a hair transplant plan is drawn or how a skin treatment is chosen. Patients return to these while they compare clinics. End with a WhatsApp number for consultations.
Google Business Profile posts: Post doctor registration details, consultation hours, the reception and the clinic's equipment as it stands today. The action wanted is a call or a request for directions.
What not to post: Before and after images, a treatment result, a discount on a procedure, or any patient's face without signed consent. Advertising rules for this profession differ by state and body and change, so check with your own council.

Who it is for

This is written for these aesthetic, hair and cosmetic clinics.

Hair transplant and hair restoration centres
Laser hair removal and skin laser clinics
Aesthetic medicine clinics offering injectables, peels and skin boosters
Cosmetic dentistry practices for aligners, veneers and smile design
Dental implant centres
Cosmetic and plastic surgery practices
Body contouring and non-surgical fat reduction clinics
Multi-branch aesthetic chains and franchise clinics
Doctor-led clinics that started inside a dermatology or dental practice

Not for

It is not the right fit if.

You have no process to take and file a patient's written consent, so any face or result you posted would be a risk.
Messages asking for rates are left unanswered for a day, so an active page would only show patients that nobody replies.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Who should be on camera, the doctor or a presenter?

The doctor, for anything about the treatment. A patient choosing a clinic is choosing the person who will operate, and a presenter cannot answer the graft question. Use the team for clinic tours and aftercare instead.

How do we handle the messages asking rates at eleven at night?

Answer with a basis and a question rather than a number. A saved reply explaining what decides the price, asking for a photograph or a timeline, turns the message into an enquiry. Agree the hours somebody is actually on the account.

A patient tagged us in their own story. Can we reshare it?

Reshare only with the patient's written permission, taken each time. Once the clinic shows it, it is the clinic's publicity, so it falls under the same rules as your own posts. A thank-you message is safe. Check your council's current rules before sharing anything about a treatment.

Should each branch and each doctor have their own account?

Give a branch its own account only if its patients are different and a named person answers its messages. A doctor's personal profile is still read as the clinic's advertising, so the same rules and consent apply. Many clinics do better with one strong account.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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