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IVF and fertility clinics · Local SEO

Be the fertility centre Maps shows a couple searching from the next town.

Local SEO for a fertility clinic decides whether your centre appears on Google Maps when a couple searches for an IVF centre near them. GullySales sets up each centre's Google Business Profile, keeps it consistent with Practo and JustDial, and records which calls came from which listing. For IVF Solutions, that meant a complete profile a nearby patient could find and contact.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What local SEO means

Local SEO is the work of making your business show up for searches that name your town or locality, such as a service plus an area name. GullySales sets up locality pages, local citations and map listings so nearby customers find you before a competitor across town.

Also for IVF and fertility clinics

Sales and marketing for IVF and fertility clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For IVF and fertility clinics

Where it usually goes wrong, and what we would do.

  • “Couples travel further than they would for a GP”

    A couple will drive an hour for the right fertility doctor, so distance counts for less than it does for a pharmacy. The listing has to earn that trip with doctors, timings and real photographs.

  • “The photographs that matter are of your rooms”

    Stock pictures of smiling babies say nothing. The entrance, the waiting area, the counselling room and the signage show a nervous couple exactly what they will walk into.

  • “Visiting days in other towns need care”

    A doctor who sees patients in Tumakuru one day a week cannot list a permanent centre there. Announce visiting days through posts and the website, and keep listings to addresses that are staffed.

What we do

What we deliver for IVF and fertility clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Profile set up for each centre

    Primary and secondary categories, hours by day, consultation and scan timings, doctors' names and the services couples search, checked branch by branch.

    Result: Each centre's listing matches what happens at its door.

  2. Photographs of the real clinic

    The entrance, reception, consultation rooms and the signage a first-time couple will look for in the building.

    Result: A couple recognises the place the moment they arrive.

  3. Listings aligned on Practo and JustDial

    Name, address, phone number and doctor details made identical across Google, Practo, JustDial and your website, with old duplicates closed.

    Result: No couple rings a number that stopped working last year.

  4. Questions answered on the listing

    The questions couples post on the profile answered by the clinic in plain words, with no claim about outcomes.

    Result: The answer a couple reads comes from you, not from a stranger.

  5. Calls and direction requests traced by centre

    Calls, website taps and direction requests from each listing recorded against the baseline, branch by branch.

    Result: You know which centre Maps is actually feeding.

How the result is measured

  • Map pack ranking
  • Local search visibility
  • Enquiries by locality

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full local SEO page

What Google weighs for clinics

Maps picks the fertility centres a couple sees on relevance, distance and prominence, and each has something you can fix.

Relevance: categories and services
Choose fertility clinic as the main category and add the services you actually offer, such as IUI and egg freezing. Match each one to a treatment page on your site.
Distance: where the pin sits
Check the pin lands on your entrance, not the hospital's main gate or the road behind. A unit inside a hospital should name its own floor or wing in the address.
Prominence: reviews and mentions
Recent, genuine reviews and mentions by local doctors and health sites count here. Ask in a way that protects privacy, and never offer anything in return.
Practo, JustDial and Lybrate
Couples check these beside Maps. Keep the clinic name, number, address and doctors identical on each, and close the duplicate listings left by an old address.
Consultation timings and scan mornings
List the hours a couple can actually walk in, and say on the profile when the doctor consults. A couple who drives in on a scan-only morning does not come back.

Who it is for

This is written for these IVF and fertility clinics.

  • Standalone IVF centres run by one fertility specialist
  • Multi-branch fertility chains
  • Fertility units inside a multi-speciality or maternity hospital
  • Gynaecology practices adding IUI and fertility work
  • Andrology and male infertility clinics
  • Egg freezing and fertility preservation practices in the metros
  • Centres running consultation days in district towns

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the local seo work runs

  1. 1

    Audit every listing

    We check the Google Business Profile and directory listings for every branch against what should actually be shown.

  2. 2

    Complete and correct

    Profiles are filled in fully and inconsistent details are corrected across every directory found.

  3. 3

    Build location pages

    Each branch gets a page written for its own area, not a copy of the head office page with the address changed.

  4. 4

    Set up review handling

    A simple process for requesting and responding to reviews is put in place with whoever is closest to the customer.

  5. 5

    Report and adjust

    Map actions and enquiries per branch are reported, and branches falling behind are prioritised the next month.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our fertility unit is inside a hospital. Can it have its own listing?
Yes, if it has its own entrance or wing, its own phone line, its own staff and its own hours. Use the hospital address with your floor or wing named, and check the platform's current guidelines first, because a second listing at one address can be suspended.
Our doctor sees patients in another town on fixed days. Can we list that town?
A listing needs an address staffed during its stated hours, so a visiting day at someone else's clinic rarely qualifies. Announce the dates through Google posts, your website and the host clinic's own listing. A staffed satellite centre can have a profile of its own.
We have three centres. Should they share one phone number?
Give each centre its own local number on its listing, so you can see which centre a call came from and the couple reaches staff who know that branch. A central coordinator can still answer all three lines.
A rival's listing uses a name stuffed with keywords. What can we do?
Suggest an edit or report it through Google Maps with evidence, such as a photograph of the actual signboard. Do not answer by adding keywords to your own name, or your listing is at risk too.
Can an IVF clinic advertise its success rate?
Treat it as a no. Rules on medical advertising restrict outcome claims, and a published rate invites comparisons that rarely compare like with like. Let the doctor discuss results in the consultation, against the couple's own age and diagnosis, and check any wording with your own council or adviser.
Is there a law that applies to fertility clinics specifically?
Yes. Assisted reproduction clinics and banks in India are registered and regulated under their own law, separate from the general rules on medical advertising, and it is strict on donors, records and consent. We do not interpret it for you, so your registration, any donor programme and your advertising wording go past your legal adviser first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for IVF and fertility clinics.

All articles

More for IVF and fertility clinics

Everything else we would do for you.

Closest to this: search and visibility

Also for IVF and fertility clinics

Or start from the overview: sales and marketing for IVF and fertility clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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