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IVF and fertility clinics · Buyer journey

Map the long road before a couple calls, not only the week after.

Buyer journey mapping for a fertility clinic traces how a couple moves from trying without success, through the gynaecologist and the search, to a first consultation and a decision on treatment. GullySales builds the map from your own enquiry records, finds the stage where couples drop out, and fixes that step first.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What buyer journey means

The buyer journey is the sequence of steps a customer actually takes, from first hearing about you to deciding to buy, which is rarely a single visit or call. GullySales maps this sequence for your business and checks that something useful happens at each step instead of only at the final call.

Also for IVF and fertility clinics

Sales and marketing for IVF and fertility clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For IVF and fertility clinics

Where it usually goes wrong, and what we would do.

  • “The journey starts long before the clinic hears of it”

    Couples try, wait, see a gynaecologist, try ovulation tracking or IUI, and only then search for IVF. A clinic that speaks only to the IVF searcher meets them late and tired.

  • “Two people decide, and a family weighs in”

    The woman researches, the husband needs persuading to test, and parents ask about money and tradition. A map with a single buyer misses where couples actually stall.

  • “The estimate is where couples stop”

    Between the consultation and the first injection sits the money: savings, a loan, an EMI offer. Couples who cannot see the full cost pause and do not come back.

What we do

What we deliver for IVF and fertility clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A journey map drawn from your records

    Each stage taken from your enquiry log, consultation register and billing, not from a template.

    Result: You see your clinic's real path, with the gaps marked.

  2. Drop-out points counted by stage

    How many couples reach each stage and where they leave, against the baseline taken before anything changes.

    Result: Effort goes to the stage that is losing couples.

  3. Separate maps for IVF, IUI and egg freezing

    A different route for each decision, since a woman planning egg freezing decides differently from a couple after failed IUIs.

    Result: Each treatment gets the content and follow-up its couples need.

  4. Missing pieces listed by stage

    The page, video, script or call that is absent at each stage, with the order to build them in.

    Result: Work is planned against real gaps.

  5. A stage for the partner and the family

    The point where the husband or the parents enter the decision, with what they need to see and hear from the clinic.

    Result: The people who can stop a decision get their answers too.

How the result is measured

  • Drop-off rate by step
  • Time from first contact to sale
  • Steps with no content

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full buyer journey mapping page

Stages of a couple's journey

A couple moves from trying without success to starting treatment through these stages, and each needs something ready.

Trying, and starting to worry
The woman reads about cycles and PCOS late at night. Have plain articles on when to seek help, with a soft way to ask a question and no hard sell.
The gynaecologist's advice
Tests, ovulation tracking and perhaps IUI happen here. Keep the referring gynaecologists informed about what your clinic offers and how to refer.
Searching and shortlisting
The couple compares two or three clinics on Google, Maps, Practo and YouTube. Have a cost page, doctor profiles and real photographs of the clinic.
First call or WhatsApp
They ask about cost, timings and whether the doctor sees them personally. Have the coordinator answer on the clinic number, with saved replies and a booking slot.
Consultation, tests and the estimate
The couple hears the plan and the cost, then goes home to decide with family. Have a clear written estimate ready, and a counsellor who will call.
Treatment and afterwards
During the cycle they need instructions and reassurance; afterwards, a review whatever the result. Have the nurse line and the review consultation in place.

Who it is for

This is written for these IVF and fertility clinics.

  • Standalone IVF centres run by one fertility specialist
  • Multi-branch fertility chains
  • Fertility units inside a multi-speciality or maternity hospital
  • Gynaecology practices adding IUI and fertility work
  • Andrology and male infertility clinics
  • Egg freezing and fertility preservation practices in the metros
  • Centres running consultation days in district towns

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the buyer journey work runs

  1. 1

    Understand the sales process

    We walk through how a sale actually happens today, from the person who first answers an enquiry to the one who closes it.

  2. 2

    Audit the data

    Website analytics, call logs and CRM records are pulled together to see where people actually drop out, not where they are assumed to.

  3. 3

    Interview buyers and staff

    A handful of recent customers and the team who speak to them fill in the reasons behind the numbers.

  4. 4

    Build the map

    Stages, touchpoints and drop-off points are set out in one document everyone can read the same way.

  5. 5

    Fix and measure

    Each fix is implemented against the stage it addresses, and the drop-off rate at that stage is checked afterwards.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How long do couples take to decide on IVF?
It varies widely. Some decide at the first consultation because they have already been through IUI; others take months while they save or bring the family round. Your own records will show the pattern at your clinic, so measure it rather than guess.
Who else is involved in the decision besides the couple?
Parents and in-laws, who may be paying or hold strong views; the referring gynaecologist, whom the couple trusts; and sometimes a relative who is a doctor. Ask at the first consultation who else the couple will talk to, and offer to explain the plan to them.
Couples go quiet after the first consultation. Is that normal?
It is common, and it is where clinics lose them. Some are saving, some are waiting for a partner to be tested, and some are managing family opinion. A planned call from the counsellor asking what is in the way tells you which.
How can we find where couples drop out in our own records?
Line up your enquiry log, consultation register and billing for the same period, and count couples at each stage. The biggest gap between two stages is where to look first. If the records do not connect, joining them is the first fix.
Can an IVF clinic advertise its success rate?
Treat it as a no. Rules on medical advertising restrict outcome claims, and a published rate invites comparisons that rarely compare like with like. Let the doctor discuss results in the consultation, against the couple's own age and diagnosis, and check any wording with your own council or adviser.
Is there a law that applies to fertility clinics specifically?
Yes. Assisted reproduction clinics and banks in India are registered and regulated under their own law, separate from the general rules on medical advertising, and it is strict on donors, records and consent. We do not interpret it for you, so your registration, any donor programme and your advertising wording go past your legal adviser first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for IVF and fertility clinics.

All articles

More for IVF and fertility clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for IVF and fertility clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need