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IVF and fertility clinics · Search engine optimisation

Rank for the diagnosis a couple types, not only for the word IVF.

Search engine optimisation (SEO) for an IVF clinic means couples find your pages when they search their own problem, such as low AMH, an IUI that failed or a poor semen report, as well as the treatment they think they need. GullySales builds a page for each of those searches, has your doctor review every one, and counts which pages lead to booked consultations.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A healthcare coordinator explains an appointment form to a visitor at a reception desk

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for IVF and fertility clinics

Sales and marketing for IVF and fertility clinics, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For IVF and fertility clinics

Where it usually goes wrong, and what we would do.

  • “Everyone is fighting over IVF near me”

    The chains publish and bid for the same few phrases. A couple searching 'pregnancy after failed IUI' or 'low AMH treatment options' is easier to reach and further along in deciding.

  • “Health pages are judged on who wrote them”

    Google looks hard at the author and the trustworthiness of a medical page. A page with no named doctor, no qualification and no review date competes against pages that show all three.

  • “One services page cannot rank for ten treatments”

    A single page listing IUI, IVF, ICSI, hysteroscopy and egg freezing answers none of them well. Each needs its own page, its own questions and its own way to book.

What we do

What we deliver for IVF and fertility clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Search map for your treatments and diagnoses

    The searches couples make in your city and language, grouped by treatment and by problem, with the page each one should land on.

    Result: You know which pages to write first, and why.

  2. Treatment and diagnosis pages

    Pages for IVF, ICSI, IUI, egg freezing, male infertility, PCOS and low AMH, each answering what couples ask before a consultation.

    Result: A couple reading about their own report finds your clinic.

  3. Doctor review shown on every medical page

    The reviewing doctor's name, qualification and review date on each page, with your doctor signing off the wording.

    Result: Couples and search engines both see who stands behind the page.

  4. Technical fixes for a clinic website

    Speed on a mobile phone, a clear structure for treatment pages, and markup that identifies the doctors and the clinic to search engines.

    Result: The site loads properly on the phone a couple searches from at night.

  5. Enquiries traced back to search

    Calls, WhatsApp taps and form enquiries from organic search counted by page, against the baseline taken before work starts.

    Result: You see which pages bring couples rather than visitors.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches couples type

These are the searches couples make before they call an IVF clinic, and the page each one needs.

IVF cost in your city
A cost page that explains what moves the figure: medicines, ICSI, freezing, a further transfer. Show inclusions plainly and invite the couple to a consultation for their own estimate.
IUI failed, what next
A page on moving from IUI to IVF, written for a couple who feels they have already failed once. Say in the doctor's words when IVF is advised and when another IUI is reasonable.
Low AMH or poor ovarian reserve
A page explaining the test result in plain words and the options that exist, without promising a pregnancy. Name the doctor who reviewed it and the date.
Low sperm count treatment
A page written for the husband on semen analysis, repeat testing and treatment. Men search this alone and late at night, so keep the tone matter-of-fact.
Egg freezing age and cost
A page for women planning ahead, covering age, tests, the procedure and storage. Link it to a consultation booking rather than to a package.
Searches in Kannada, Hindi or Tamil
Couples from district towns search in their own language. Write the cost and first-consultation pages in it, checked by a doctor who speaks it.

Who it is for

This is written for these IVF and fertility clinics.

  • Standalone IVF centres run by one fertility specialist
  • Multi-branch fertility chains
  • Fertility units inside a multi-speciality or maternity hospital
  • Gynaecology practices adding IUI and fertility work
  • Andrology and male infertility clinics
  • Egg freezing and fertility preservation practices in the metros
  • Centres running consultation days in district towns

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need separate pages for IUI and IVF?
Yes. A couple searching for IUI is at a different point from one searching for IVF, and one page cannot answer both well. Link the two, so a couple reading about IUI can see when IVF becomes the next step.
Should a fertility clinic run a blog at all?
Build the treatment and diagnosis pages first, because those are what couples search before booking. A blog earns its place afterwards, for questions such as what to eat during stimulation or how to take leave for retrieval day, which do not fit a treatment page.
Can we make pages for the nearby towns our couples come from?
Only where you have something real to say about that town, such as a consultation day there or a referring clinic. A page that swaps the town name into the same text will not rank and looks careless to the couple reading it.
A large chain ranks above us for everything. Can we copy their pages?
No. Copied medical text hurts your site and hides what makes your clinic different, such as a doctor who sees every couple personally. Note which questions their pages answer, then answer them better in your own doctor's words.
Can an IVF clinic advertise its success rate?
Treat it as a no. Rules on medical advertising restrict outcome claims, and a published rate invites comparisons that rarely compare like with like. Let the doctor discuss results in the consultation, against the couple's own age and diagnosis, and check any wording with your own council or adviser.
Is there a law that applies to fertility clinics specifically?
Yes. Assisted reproduction clinics and banks in India are registered and regulated under their own law, separate from the general rules on medical advertising, and it is strict on donors, records and consent. We do not interpret it for you, so your registration, any donor programme and your advertising wording go past your legal adviser first.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for IVF and fertility clinics.

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More for IVF and fertility clinics

Everything else we would do for you.

Closest to this: search and visibility

Also for IVF and fertility clinics

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need